Saturday, September 12, 2026

When Donovan “DJ” Sheedy Picked Up His Guitar, He Became Himself Again

Healthcare doesn't have an AI problem. It has a human-attention problem.



“Make reasonable changes so that every patient is served in the right way.”Taylor Johnson, American Medical Association

 

The hospital had a talent show.

That sounds almost absurd when you think about what was happening on the seventh floor of University of Michigan Health C.S. Mott Children’s Hospital in Ann Arbor.

There were children receiving cancer treatment.

There were chemotherapy appointments.

There were exhausting days, difficult diagnoses and long stretches of uncertainty.

And every week, there was a talent show.

Patients performed card tricks.

They showed drawings.

They danced.

They played guitar.

Staff members joined in.

Families applauded.

People sometimes stood outside the room just to watch.

The event began in February 2025 with patients and staff and eventually grew into a weekly gathering of at least 20 people.

One of those patients was Donovan “DJ” Sheedy.

DJ was diagnosed with osteosarcoma at 15.

During treatment, he connected with neurologic music therapist Matthew Bessette, M.A., MT-BC, and began developing his guitar skills.

Eventually, he started performing classic rock songs at the talent show.

His mother, Cassandra Sheedy, watched him play.

And she noticed something extraordinary.

Not a change in his laboratory values.

Not a change in his imaging.

Not a change in his treatment plan.

A change in who he appeared to be.

“When he played, he became himself again.”

That sentence stopped me.

Because she didn't say:

“He became healthier.”

She didn't say:

“He forgot he was sick.”

She said:

He became himself again.

That distinction may tell us more about the future of healthcare than another thousand-page report about artificial intelligence.

Because healthcare has become exceptionally good at describing the patient.

We have diagnoses.

Codes.

Problem lists.

Risk scores.

Claims.

Prior authorizations.

Eligibility records.

Clinical documentation.

Revenue-cycle dashboards.

Artificial intelligence.

Machine learning.

Automation.

Predictive analytics.

Interoperability.

Agents.

APIs.

And yet, somewhere inside all that infrastructure, we can still lose the person.

That is the paradox.

Healthcare has more information than ever—and somehow less attention.

And I think that is where the conversation about AI, medical billing and administrative burden needs to go next.

Not:

How much more work can AI do?

But:

How much unnecessary work can AI eliminate?


The uncomfortable question nobody wants to ask

Healthcare loves efficiency.

At least, healthcare loves talking about efficiency.

We optimize workflows.

We automate workflows.

We digitize workflows.

We build dashboards to monitor workflows.

Then we hire people to manage the exceptions created by the workflows.

Then we build software to manage those people.

Then we build AI to automate the software.

At some point, we should probably stop and ask:

What if the workflow itself is the problem?

That is not a rhetorical question.

It is an economic one.

Consider the modern medical practice.

A patient schedules an appointment.

Someone verifies insurance.

Someone checks eligibility.

Someone determines whether a referral is required.

Someone determines whether prior authorization is required.

Someone submits documentation.

Someone checks a payer portal.

Someone waits.

Someone calls.

Someone faxes.

Someone follows up.

Someone discovers that a piece of information was missing.

Someone asks someone else for the information.

Someone updates another system.

Someone resubmits something.

Then the patient receives care.

Then the claim is created.

Then the claim encounters another set of rules.

Then someone discovers another discrepancy.

Then someone works the denial.

Then someone appeals.

Then someone follows up again.

And somewhere in this magnificent administrative ballet, somebody eventually asks:

Why did this happen?

That question usually arrives far too late.


I don't think healthcare has a medical billing problem

Here is the contrarian part.

I don't think healthcare has a medical billing problem.

At least, not primarily.

I think healthcare has an information problem that eventually becomes a billing problem.

Billing is simply where many upstream problems become financially visible.

If the patient's insurance information is wrong, billing discovers it.

If eligibility wasn't properly established, billing discovers it.

If an authorization requirement wasn't identified, billing discovers it.

If documentation doesn't support what happened, billing discovers it.

If two systems contain conflicting information, billing discovers it.

If nobody owns an unresolved task, billing discovers it.

If the organization discovers an error only after the claim is submitted, billing gets blamed for the error.

Billing becomes the crime scene.

But the crime may have happened several rooms upstream.

And then we wonder why the billing department is so busy.

Of course it is busy.

We're sending it the bodies.


The rework tax

Every healthcare organization pays a hidden tax.

I call it the rework tax.

It is the human effort required to repair information that should have been correct earlier.

A staff member checks something twice.

A physician answers another message.

A biller searches another portal.

An employee calls an insurer.

A coder investigates a discrepancy.

Someone requests missing documentation.

Someone re-enters information.

Someone explains the same thing to another department.

None of those tasks individually looks catastrophic.

That's why they survive.

One extra phone call doesn't destroy a practice.

One missing field doesn't bankrupt a health system.

One denial doesn't cause a crisis.

But multiply them by:

1,000 encounters.

10,000 encounters.

100,000 encounters.

Now you have infrastructure.

The problem isn't that humans are inefficient.

The problem is that humans are being used as middleware.

Think about that.

The most expensive, adaptable, intelligent component in the healthcare system—another human being—is routinely deployed to reconcile two computer systems that don't agree.

We have somehow reached the point where a nurse, physician, medical assistant or biller can become the human equivalent of an API.

That should bother us.


The seventh-floor lesson

This is why the story of DJ matters.

The talent show did not cure cancer.

Nobody at C.S. Mott would confuse a guitar with chemotherapy.

That isn't the point.

The point is that healthcare is not only about treating disease.

It is about protecting the human being experiencing the disease.

DJ didn't want to spend every day in his room doing chemotherapy.

The talent show gave him something to do.

It gave him a reason to leave the room.

It gave him something to anticipate.

It gave him an identity that was not “cancer patient.”

Landen Silveus, another patient, learned card tricks while hospitalized and eventually performed them at the talent show.

He described the experience simply:

“It got me out of my room.”

And:

“The talent show gave me something to look forward to.”

That is not a trivial outcome.

That is healthcare.

Gregory Yanik, M.D., a pediatric hematology-oncology physician at Mott, sometimes joins the performances himself.

He described the event as:

“This is the highlight of my whole week.”

Think about the irony.

A physician working in pediatric oncology has an enormous amount of clinically important work to do.

Yet one of the highlights of his week is standing in a room while patients perform music and magic.

Why?

Because the room reminds everyone what medicine is actually for.

People.

Not claims.

Not queues.

Not dashboards.

Not workflows.

Not documentation.

People.


Now replace the guitar with a claim

Here is where the story becomes uncomfortable.

Imagine replacing DJ's guitar with a claim.

The analogy sounds strange.

It shouldn't.

DJ's guitar created a moment where the system stepped back and the person stepped forward.

Our administrative systems often do the opposite.

The person enters the system.

Then the system creates tasks.

Then the tasks create queues.

Then the queues create exceptions.

Then the exceptions create more work.

Eventually, the human being disappears behind the machinery.

We call this administrative burden.

But perhaps that phrase is too gentle.

Maybe we should call it what it actually is:

attention extraction.

Healthcare continuously extracts human attention to compensate for fragmented information.

Physicians pay.

Staff pay.

Patients pay.

Families pay.

Practices pay.

Health systems pay.

And the currency is not always dollars.

Sometimes it is five minutes.

Sometimes it is an afternoon.

Sometimes it is a delayed treatment.

Sometimes it is a frustrated employee.

Sometimes it is a physician who goes home mentally exhausted because the clinical work was only half the job.


The numbers are not subtle

The American Medical Association's latest prior-authorization survey makes the scale difficult to ignore.

Physicians report completing about 40 prior authorizations per week.

Those requests consume approximately 13 hours of physician and staff time each week.

94% report that prior authorization contributes to burnout.

40% employ staff dedicated exclusively to prior authorization work.

And only 33% believe the latest insurer commitments will make a meaningful difference.

That is not a small workflow inconvenience.

That is an operating model.

And it raises an important question:

What exactly are we optimizing?

If an organization spends 13 hours a week managing a process that everybody agrees is burdensome, the answer cannot simply be:

“Let's make the employees faster.”

Maybe the better question is:

Why does this work exist?


We have confused complexity with sophistication

Healthcare has a strange relationship with complexity.

If something is complicated, we assume it must be sophisticated.

Not necessarily.

Sometimes complexity is just accumulated history.

One rule gets added.

Then another.

One payer creates another requirement.

Another system gets purchased.

Another portal appears.

Another exception is created.

Another department gets involved.

Another spreadsheet is born.

And eventually someone says:

“That's just how healthcare works.”

No.

That's how our accumulated decisions work.

Those are different things.

A sophisticated system should reduce unnecessary complexity.

It shouldn't merely become better at managing it.

This is one of the biggest mistakes I see in healthcare technology.

We build beautiful interfaces around ugly processes.

We automate repetitive work without questioning whether the work should exist.

We give employees faster ways to do things that perhaps shouldn't be done at all.

Automating a bad workflow can make a bad workflow faster.

Congratulations.

You've created a high-speed traffic jam.


And then we put AI on top

Now comes artificial intelligence.

AI is going to transform healthcare.

I believe that.

But I think much of the current conversation is aimed too low.

We talk about AI writing notes.

AI summarizing charts.

AI coding encounters.

AI reviewing claims.

AI predicting denials.

AI drafting appeals.

AI answering messages.

AI analyzing documents.

All useful.

But notice the pattern.

Much of it happens after the complexity already exists.

We are using AI to clean up the mess.

What if AI could help prevent the mess?

That is a fundamentally different idea.

Instead of asking:

“What should AI do with this claim?”

Ask:

“What should have been true before this claim ever existed?”

That's a much more interesting question.


From reactive revenue cycle to deterministic revenue cycle

A reactive revenue cycle asks:

What went wrong?

A deterministic revenue cycle asks:

What must be true before this transaction can successfully proceed?

That distinction changes everything.

Imagine a claim.

A reactive system waits for failure.

A deterministic system attempts to establish readiness.

Before submission, it asks:

Is the patient correctly identified?

Is the insurance information current?

Is eligibility confirmed?

Is an authorization required?

If authorization is required, has it been obtained?

Is the relevant documentation present?

Does the documentation support the service?

Is the coding consistent with the underlying clinical information?

Are payer-specific requirements satisfied?

Are there conflicting pieces of information?

Does someone own the unresolved exception?

If something is missing, why are we sending it downstream?

That last question may be the most important.

Don't send uncertainty downstream and then hire somebody to chase it.

Resolve it upstream whenever possible.


The middleman isn't always the villain

This is another distinction worth making.

The problem isn't that every person in billing, RCM or administration is unnecessary.

Quite the opposite.

Good people doing difficult work are often the reason the healthcare system functions at all.

The problem is asking those people to repeatedly compensate for structural weaknesses.

A great biller can rescue a broken process.

A great biller should not have to rescue the same broken process 400 times.

There is an enormous difference between:

human judgment

and

human repair.

Healthcare needs more of the first.

It needs less of the second.

The future should not be:

AI replaces billers.

That is lazy thinking.

The future should be:

AI eliminates predictable administrative repair so humans can focus on the exceptions that actually require judgment.

The biller becomes less of a data detective and more of an exception specialist.

That is a better job.

A more valuable job.

And potentially a much more satisfying one.


The physician's attention is a healthcare asset

We measure physician productivity constantly.

Visits per day.

RVUs.

Collections.

Panel size.

Documentation time.

Access.

Throughput.

Length of stay.

But there is another asset we rarely measure:

attention.

Attention is finite.

A physician has a limited amount of cognitive bandwidth each day.

So does a nurse.

So does a medical assistant.

So does a practice manager.

So does a patient.

Every unnecessary administrative interruption consumes some of it.

That makes administrative friction more than a financial problem.

It becomes a clinical resource allocation problem.

If a physician spends 20 minutes resolving an avoidable administrative issue, those 20 minutes came from somewhere.

Maybe from the next patient.

Maybe from chart review.

Maybe from thinking.

Maybe from family.

Maybe from sleep.

Maybe from the physician's ability to recover.

The cost isn't always visible on the balance sheet.

But the cost exists.


The hidden invoice nobody sends

Healthcare sends patients invoices.

It sends payers claims.

It sends practices reports.

But there is another invoice nobody sends.

It is the invoice for attention consumed by unnecessary work.

The medical assistant who spends an hour searching three portals.

The physician who responds to a message that should have been routed automatically.

The office manager who discovers that an authorization expired two days ago.

The biller who finds a discrepancy that could have been caught at registration.

The patient who makes another phone call because nobody knows who owns the problem.

Nobody receives an invoice for this.

But somebody pays.

Usually everyone.


The question physician-owners should ask

If I were sitting with a physician-owner today, I would not begin with:

“What billing software do you use?”

I'd ask:

“Where does your practice repeatedly have to remember something that the system should remember for you?”

That question is revealing.

Where does someone maintain a spreadsheet because the software doesn't maintain state?

Where does somebody manually check a payer portal every morning?

Where does someone keep a personal list of unresolved authorizations?

Where does the practice rely on one employee who “knows how everything works”?

Where does a task disappear because nobody owns it?

Where does the same error happen repeatedly?

Where does the practice discover a problem only after money is already at risk?

Those are not merely staffing problems.

They are information architecture problems.


Try a billing autopsy

Here's a practical exercise.

Don't start by buying another AI tool.

Take your last 20 denied or delayed claims.

Perform an autopsy.

For each one, ask:

1. What failed?

Not “what did the biller have to do?”

What actually failed?

2. Where did the failure originate?

At scheduling?

Registration?

Eligibility?

Referral?

Authorization?

Clinical documentation?

Coding?

Claim creation?

Payer processing?

3. When could we have known?

This is the critical question.

Could the problem have been identified:

Before the appointment?

Before the procedure?

Before documentation was closed?

Before coding?

Before claim submission?

Before denial?

4. Who knew?

Did somebody already possess the information?

If so, why didn't the right system know?

5. Who owned the problem?

If the answer is “everyone,” the answer is probably nobody.

6. What would have prevented it?

Not repaired it.

Prevented it.

7. Can the prevention be encoded?

If yes, that's where automation becomes interesting.


The Five-Whys test

Take one recurring billing problem.

Ask “why?” five times.

For example:

Why was the claim denied?

Because required authorization information was missing.

Why?

Because the authorization was not linked to the encounter.

Why?

Because authorization was tracked separately.

Why?

Because the scheduling workflow did not maintain authorization state.

Why?

Because the practice treats authorization as a separate administrative task rather than part of the patient's operational record.

Now you've found something interesting.

The problem wasn't “billing.”

The problem was workflow state.

That is where technology can create leverage.


What OnnX is actually trying to change

This is the philosophy behind OnnX.

Not:

“Let's build a better outsourced billing service.”

Not:

“Let's put an AI chatbot on top of RCM.”

Not:

“Let's replace every human in the revenue cycle.”

The idea is much more fundamental.

Make revenue a more predictable consequence of better information.

OnnX is designed around the belief that much of the downstream revenue-cycle burden originates upstream.

So the system should move upstream.

Capture information earlier.

Structure it.

Validate it.

Detect contradictions.

Identify missing information.

Assign ownership.

Maintain workflow state.

Escalate uncertainty.

Close the loop.

Then learn from the outcome.

The objective isn't to make the administrative maze more entertaining.

It is to remove sections of the maze.


The OnnX architecture

Think of the revenue cycle not as a straight line but as a connected information system.

Patient

Insurance

Eligibility

Referral

Authorization

Encounter

Documentation

Coding

Claim

Payer

Payment

Exception / Resolution

The conventional approach treats many of these as separate systems and separate tasks.

The more interesting approach is to treat them as connected states.

If something changes upstream, the downstream workflow should know.

If something becomes uncertain, somebody should own it.

If something is missing, the system should identify it.

If something is resolved, the workflow should close.

If the same exception happens repeatedly, the system should learn from it.

That is not simply billing automation.

It is administrative intelligence.


AI should be boring

Here is another contrarian position:

The best healthcare AI may be boring.

Very boring.

It doesn't need to impress a physician with a clever paragraph.

It doesn't need to sound human.

It doesn't need to write poetry.

It doesn't need to tell jokes.

It needs to notice that something is wrong before someone else has to notice it.

It needs to know:

“This information is missing.”

“These two systems disagree.”

“This authorization expires tomorrow.”

“This task has no owner.”

“This claim is not ready.”

“This exception has happened 47 times.”

“This workflow has been waiting too long.”

That kind of AI isn't glamorous.

It is useful.

And usefulness is underrated.

The goal isn't to make AI look intelligent.

The goal is to make the system behave intelligently.


The AI agent should know when not to act

There is another important principle.

Healthcare AI should not be rewarded for doing the most.

It should be rewarded for knowing what it can safely do.

An administrative agent might:

  • Retrieve information.
  • Compare information.
  • Identify missing information.
  • Classify an exception.
  • Prioritize work.
  • Draft a response.
  • Route a task.
  • Remind an owner.
  • Monitor a deadline.
  • Escalate unresolved issues.
  • Execute bounded actions under explicit rules.

But when the system encounters ambiguity, it should stop.

That isn't failure.

That's intelligence.

The ability to say “I don't know” may be one of the most important features of healthcare AI.


Don't remove the human. Remove the pointless human touch.

This is the distinction I wish more AI companies would make.

A human should remain in the loop when judgment matters.

But humans shouldn't have to remain in the loop simply because two systems can't exchange information.

There is a difference.

Human judgment:

“Does this clinical situation warrant escalation?”

Human repair:

“Let me log into another portal and see whether the authorization number matches the spreadsheet.”

The first requires a human.

The second requires better infrastructure.


What the industry gets wrong

There are several traps healthcare organizations should avoid.

1. Automating before understanding

If you don't understand why the work exists, automation may simply hide the problem.

Map the process first.

Then automate.

2. Measuring activity instead of outcomes

“Number of tasks automated” is not a meaningful healthcare outcome by itself.

Better questions:

How many exceptions were prevented?

How many human touches disappeared?

How quickly are exceptions resolved?

How much revenue became more predictable?

How many administrative hours were returned?

3. Building another dashboard

Healthcare already has dashboards.

So many dashboards.

Dashboards have become the digital equivalent of putting another clock on the wall.

Visibility is useful.

But visibility without action simply gives you a better view of the problem.

4. Removing humans from ambiguity

Don't automate judgment just because you can.

Automate predictable work.

Escalate uncertainty.

5. Treating physicians as end users instead of co-designers

If a technology changes physician workflow, physicians should help design it.

Otherwise we risk creating software that looks brilliant in a product demonstration and becomes another administrative burden in practice.


The metric nobody talks about

Healthcare technology companies love ROI.

Good.

But ROI shouldn't only mean dollars recovered.

We should measure something else:

Human attention recovered.

Imagine a practice could quantify:

  • 11 hours of staff time returned each week.
  • 6 fewer manual payer interactions per day.
  • 25 fewer repetitive messages.
  • 40 fewer unresolved tasks.
  • 15 fewer avoidable claim corrections.

Those are not merely efficiency statistics.

They represent recovered human capacity.

That capacity can go somewhere.

A staff member can spend more time helping a patient.

A physician can think.

A manager can improve the practice.

A nurse can communicate with a family.

Someone can simply breathe.


Return on attention

We talk about return on investment.

I think healthcare needs another concept:

Return on attention.

If technology saves $50,000 but creates another 500 alerts, it may not have created much value.

If technology reduces administrative noise and gives a physician 30 uninterrupted minutes every afternoon, that may be enormously valuable.

Attention is not an abstract resource.

Attention is how medicine happens.

A physician cannot think deeply while constantly switching contexts.

A nurse cannot provide meaningful human connection while simultaneously managing five administrative queues.

A practice manager cannot redesign a broken process while spending every afternoon putting out fires.

So perhaps the real question is:

How much human attention does this technology give back?

That may become one of the most important measures of healthcare technology.


A children's talent show and a billing platform have something in common

This may sound like the strangest conclusion in healthcare technology.

But DJ's guitar and a medical billing system actually share a lesson.

The talent show created space for something human to happen.

It did not add another clinical protocol.

It did not create another dashboard.

It did not generate another administrative queue.

It created an opportunity.

A teenager could be a guitarist instead of a cancer patient.

A parent could be a proud parent instead of a worried caregiver.

A physician could sing instead of simply rounding.

A hallway could sound like a concert instead of a hospital.

That is what good healthcare infrastructure should do.

It should create space for the human being to reappear.

The same principle applies to administrative technology.

If AI simply creates more alerts, more dashboards, more tasks and more things to monitor, we have missed the point.

If AI removes unnecessary work, prevents avoidable errors and gives people back time to do the work only humans can do, then we have created something valuable.


The future of the medical biller

I don't believe the future is “AI replaces the biller.”

I think that framing is too simplistic.

The future could look more like this:

AI handles predictable information work.

Humans handle ambiguity.

AI monitors workflow state.

Humans handle judgment.

AI identifies patterns.

Humans decide when exceptions matter.

AI retrieves evidence.

Humans interpret difficult cases.

AI watches deadlines.

Humans intervene when the stakes are high.

AI learns from resolved exceptions.

Humans improve the underlying process.

The biller becomes less of a person chasing information and more of a person managing meaningful exceptions.

That is not the elimination of the human role.

It is the elevation of it.


The ethical line matters

There is an obvious temptation in healthcare AI.

If the objective is revenue, the system can become optimized for revenue at the expense of truth.

That cannot happen.

AI should never manufacture documentation.

It should never invent clinical facts.

It should never manipulate coding simply to increase reimbursement.

It should never turn uncertainty into false certainty.

The objective should be:

Represent reality accurately.

If the clinical documentation supports the claim, help make that information usable.

If the information is incomplete, identify the gap.

If the information conflicts, surface the conflict.

If the system does not know, say so.

That is where governance matters.

Healthcare AI needs:

  • Auditability.
  • Access controls.
  • Appropriate human oversight.
  • Data minimization.
  • Security.
  • Clear accountability.
  • Appropriate HIPAA safeguards.
  • Business associate agreements where applicable.
  • Defined boundaries for autonomous action.
  • Monitoring for errors and drift.

The smartest system is not the one that acts most autonomously.

It is the one that knows where autonomy should stop.


What physician-owners can do Monday morning

You don't need to launch an AI transformation program next week.

Start smaller.

Pick one recurring administrative headache.

Then ask five questions.

1. How often does it happen?

2. How many people touch it?

3. Where does the information originate?

4. At what point does the organization discover the problem?

5. What could have prevented it?

Then calculate the human cost.

Not just dollars.

Count the touches.

Count the messages.

Count the phone calls.

Count the portal logins.

Count the handoffs.

Count the minutes.

Count the exceptions.

You'll probably discover something uncomfortable.

The biggest problem may not be the amount of work.

It may be the number of times the same information has to be rediscovered.


Healthcare's next productivity revolution may be subtraction

We've spent decades adding.

More systems.

More software.

More integrations.

More reports.

More rules.

More alerts.

More dashboards.

More staff.

More vendors.

More workflows.

Now AI arrives and gives us the ability to add even faster.

That should make us nervous.

Because technology can accelerate accumulation.

The next great healthcare technology companies may therefore be the ones that practice subtraction.

Fewer handoffs.

Fewer duplicate entries.

Fewer manual checks.

Fewer unnecessary alerts.

Fewer disconnected queues.

Fewer exceptions.

Fewer reasons for someone to say:

“Let me check on that.”

That phrase may be one of the most expensive sentences in healthcare.


The best AI may be the AI nobody notices

Imagine a future medical practice where:

The patient arrives.

Information is already structured.

Eligibility is already known.

Authorization requirements are already evaluated.

Missing information is identified before it becomes a problem.

The encounter occurs.

Documentation supports what happened.

The claim is ready.

The payer receives coherent information.

Payment follows.

An exception occurs.

The system identifies it.

A human handles it because it actually requires judgment.

Nobody celebrates.

No one posts a screenshot of the AI.

No one says:

“Look what our revolutionary algorithm did.”

Because nothing dramatic happened.

And that is the point.

The system simply worked.

That is what mature technology looks like.

Invisible competence.


What DJ teaches us about healthcare technology

DJ eventually finished treatment.

He still returns to the seventh floor for the talent show.

Why?

Because the experience became bigger than the treatment.

He said the smiles of the children are why he keeps coming back.

Think about that.

The patient who once needed the hospital became part of what makes the hospital meaningful for other patients.

That is the kind of loop we should want in healthcare.

Not:

Problem → task → task → task → denial → appeal → payment.

But:

Person → information → action → resolution → learning → better system.

The first loop consumes people.

The second loop learns from them.


The question I would put in front of every healthcare technology company

Not:

How much work can your AI automate?

Ask:

How much unnecessary work disappears because your AI exists?

Those are radically different questions.

The first rewards activity.

The second rewards subtraction.

The first can produce impressive demos.

The second produces better organizations.

The first may increase software utilization.

The second may increase human capacity.

And if the goal of healthcare is ultimately human health, perhaps human capacity is the metric that matters most.


The OnnX thesis

This is the thinking behind OnnX.

Healthcare revenue should not depend on heroic administrative effort.

It should increasingly become the predictable consequence of high-quality clinical and operational information.

The system should identify uncertainty early.

It should structure information.

It should connect related states.

It should assign ownership.

It should maintain workflow state.

It should prevent predictable problems.

It should route exceptions to the right human.

And it should learn from what happens next.

That means moving the revenue cycle upstream.

Not waiting for the denial.

Not waiting for the rejection.

Not waiting for the unpaid claim.

Not waiting for the angry phone call.

Not waiting for someone to discover that a critical piece of information disappeared three steps earlier.

Fix the information before it becomes expensive.

That's the opportunity.


The bigger healthcare question

DJ picked up a guitar because he needed something that reminded him he was still himself.

Healthcare technology should serve the same purpose.

Not by pretending technology can replace humanity.

But by removing the unnecessary work that gets between humans and humanity.

The physician should not spend the afternoon reconciling information that the system could reconcile.

The nurse should not become a human routing engine.

The medical assistant should not be a walking reminder system.

The biller should not have to reconstruct a patient's administrative history from six disconnected sources.

The patient should not have to become the project manager of their own care.

And the family should not have to navigate an administrative maze simply to receive something the healthcare system already knows.

We can do better.

But doing better may require a different definition of innovation.

Innovation isn't always adding capability.

Sometimes it is removing friction.

Sometimes it is removing a screen.

Sometimes it is removing a handoff.

Sometimes it is removing a form.

Sometimes it is removing a denial.

Sometimes it is removing the reason somebody has to call somebody else.

And sometimes the most sophisticated thing technology can do is simply get out of the way.


The challenge

So here's my challenge to physicians, clinic owners, healthcare executives and healthcare technology builders:

Find the work in your organization that everybody accepts as “just part of healthcare.”

Then question it.

Who created it?

Why does it exist?

Who touches it?

How often does it fail?

Where does the information originate?

Why isn't the system handling it?

What would happen if we eliminated it?

And perhaps the most important question:

What would your people do with the time you gave back?

Because that is the question technology companies too often forget.

The goal isn't to create more technology.

The goal is to create more capacity for care.


Frequently Asked Questions

Isn't medical billing inherently complicated?

Some of it is.

But complexity and unpredictability are not the same thing.

A complex process can still be structured, observable and predictable.

The opportunity is to reduce avoidable variability while preserving appropriate human judgment.

Will AI eliminate medical billing jobs?

That should not be the goal.

The more productive objective is to eliminate repetitive administrative repair and move human workers toward exception management, judgment, relationship management and process improvement.

Why focus upstream instead of simply improving denial management?

Denial management is important.

But a denial is often evidence that uncertainty survived too long.

Fixing the denial is downstream recovery.

Preventing the underlying information defect is upstream control.

You need both.

Does OnnX replace an EHR?

No.

The concept is an intelligence and orchestration layer across the administrative lifecycle rather than simply another system of record.

Can AI safely make healthcare decisions?

Some bounded administrative actions can potentially be automated.

Clinical judgment and ambiguous high-stakes decisions require appropriate human oversight.

The correct question is not whether AI can act.

It is where AI should be allowed to act without human intervention.

What should a small physician-owned practice automate first?

Start with a workflow that is:

  • Frequent.
  • Repetitive.
  • Measurable.
  • Rule-driven.
  • Currently dependent on manual coordination.
  • Expensive when it fails.

Then measure the result before expanding.

What is the most important metric?

Don't stop at dollars.

Measure:

human touches per transaction, exception rate, time to resolution, preventable denials, administrative hours returned and human attention recovered.


Three myths worth killing

Myth #1: “More automation means a better system.”

Not necessarily.

More automation can simply produce more automated complexity.

Myth #2: “The billing department owns the billing problem.”

Often the billing department owns the symptom.

The cause may originate much earlier.

Myth #3: “AI needs to replace humans to create massive value.”

Wrong.

AI can create enormous value by making humans unnecessary for work that never should have required human attention in the first place.


Final thought

A hospital talent show probably won't show up on a revenue-cycle dashboard.

Neither will the moment when a teenager picks up a guitar and, for a few minutes, becomes himself again.

But maybe that is exactly the problem.

We have become extremely good at measuring what is easy to count.

Claims.

Denials.

RVUs.

Minutes.

Dollars.

Tasks.

Clicks.

Queues.

But healthcare is ultimately about things that are harder to count.

Trust.

Attention.

Hope.

Dignity.

Connection.

Time.

Human presence.

The seventh floor at C.S. Mott offers a simple reminder.

A child can be sick without being defined by sickness.

A physician can be a physician without being buried in administration.

A staff member can be a professional without becoming a human API.

A patient can receive care without becoming an administrative project.

And technology can help make all of that possible.

But only if we stop asking:

“How can we automate more?”

And start asking:

“What should no longer require a human being to do it?”

That is the question I think healthcare should be asking next.

Because the future of healthcare AI may not belong to the technology that does the most.

It may belong to the technology that knows what doesn't need to be done at all.

And if we get that right, the payoff won't simply be a cleaner revenue cycle.

It will be something much more valuable.

More human attention for healthcare.

More time to think.

More time to listen.

More time to care.

More time to be present.

More time to be human.

Just like DJ.


Get Involved

If you're a physician, clinic owner, healthcare operator or healthcare technology builder thinking about how AI can reduce administrative friction rather than simply automate it, I would like to hear your perspective.

The most interesting question isn't whether AI will change healthcare.

It will.

The interesting question is:

What work should disappear because of it?


About the Author

Dr. Daniel Cham is a physician, medical consultant and healthcare technology entrepreneur focused on healthcare operations, medical technology, medical billing and practice management.

He is the founder of OnnX, an AI-powered medical billing SaaS concept focused on helping small and medium-sized physician-owned clinics reduce administrative friction by improving information quality, workflow coordination and revenue-cycle predictability.

His work focuses on a simple premise:

Most of the problem starts upstream.

Instead of continually optimizing the downstream administrative maze, healthcare technology should identify where unnecessary complexity begins—and remove it.

Dr. Daniel Cham on LinkedIn


Continue the Conversation

What is one administrative task in your practice that everyone accepts as “normal” but probably shouldn't be?

Comment below.

I am especially interested in the workflows that nobody questions anymore because they have been around for so long.

Dr. Daniel Cham's website

Dr. Cham on Spotify

Dr. Cham on YouTube

Dr. Cham on X

Dr. Cham on Facebook


Free Resource

For physicians and clinic owners interested in reducing administrative burden and understanding the upstream information problems behind revenue-cycle friction:

Check the Featured section of my LinkedIn profile for a free resource. No signup required.


References

Michigan Medicine — “Talent show brings joy to kids at children’s hospital,” September 11, 2026.
The source for the Donovan “DJ” Sheedy story, the C.S. Mott seventh-floor talent show, Cassandra Sheedy's observation, Landen Silveus, Matthew Bessette and Gregory Yanik.

American Medical Association — “Equip your physician practice to meet new ADA mandates,” September 11, 2026.
Source of Taylor Johnson's statement about making reasonable changes so every patient is served in the right way.

American Medical Association — “AMA survey: Prior authorization reform pledge falls short with physicians,” May 13, 2026.
Source for the current physician-reported administrative burden associated with prior authorization, including workload, time, burnout and denial statistics.

American Medical Association — “Physician burnout rates are falling, specialty gaps remain,” April 16, 2026.
Source for the 2025 physician burnout figure and broader context surrounding administrative burden and physician well-being.


Disclaimer

This article represents the author's perspective on healthcare technology, administrative workflows and medical billing. It is intended for educational and discussion purposes and does not constitute legal, regulatory, financial, medical or coding advice.

Healthcare organizations should obtain appropriate professional advice regarding specific compliance, reimbursement, privacy, security and operational requirements.


Final Question

If AI could give your practice back 10 hours every week, what would you want your people to do with those 10 hours?

That answer may tell us more about the future of healthcare than any AI benchmark.

#OnnX #HealthcareAI #MedicalBilling #HealthcareTechnology #PhysicianPractice #RevenueCycleManagement #HealthcareInnovation #AIinHealthcare #AdministrativeBurden #PhysicianBurnout #HealthTech #DigitalHealth #PracticeManagement

 

Friday, September 11, 2026

Liliana Gjorgjijoska’s Last Gift: What One Little Girl Can Teach Physicians About the Future of Healthcare

A four-year-old’s final gift became medical knowledge. Her story raises a harder question: Why does healthcare still discover so many problems after they become expensive?



“To become the best place in the world for innovators to build and test AI, for healthcare professionals to use it, and for patients to benefit from it in their care.”
Lawrence Tallon, Chief Executive, UK Medicines and Healthcare products Regulatory Agency (MHRA), September 2026

 

There is a four-year-old girl named Liliana Gjorgjijoska whose story should make every physician, healthcare executive, researcher, and technology founder stop for a moment.

Not because she became a famous patient.

She didn't.

Not because she lived a long life.

She didn't.

And not because her cancer was cured.

It wasn't.

Liliana died from diffuse intrinsic pontine glioma, or DIPG, a devastating childhood brain cancer.

But something happened after her death that raises a much larger question about healthcare:

What happens when we stop treating a patient's experience as the end of a story—and start treating it as the beginning of knowledge for the next patient?

That question reaches far beyond cancer research.

It reaches into the way we document.

The way we collect information.

The way we communicate.

The way we build clinical workflows.

The way we design medical billing systems.

And, increasingly, the way we think about artificial intelligence.

Because healthcare has a strange habit.

We collect enormous amounts of information about patients.

Then we spend enormous amounts of money trying to reconstruct what happened.

Sometimes months later.

Sometimes after the claim has already been denied.

Sometimes after the patient has already left.

Sometimes after the physician has already forgotten the details.

And then we call this innovation.

Maybe it isn't.

Maybe we're just getting better at cleaning up the mess.


The Girl Behind the Data

In August 2009, Rachael Gjorgjijoska took her three-year-old daughter, Liliana, to The Children's Hospital at Westmead in Sydney.

Liliana had been falling.

At first, it looked like something ordinary.

An ear infection.

Antibiotics had been prescribed.

But the falls continued.

Then came the MRI.

And the conversation no parent ever wants to have.

Liliana had an inoperable brain tumor.

The diagnosis was diffuse intrinsic pontine glioma, commonly known as DIPG.

The tumor was located in the pons, a critical part of the brainstem.

Surgery was essentially not an option.

The diagnosis carried an extraordinarily poor prognosis.

For Rachael and Liliana's father, Zoran Gjorgjijoska, the medical language could not possibly capture the human reality.

Liliana was not a tumor.

She was a little girl who loved dancing.

She loved princess dresses.

She had long hair she called her “princess hair.”

She carried little handbags filled with coins.

Her mother remembers that Liliana would put a dress over her tracksuit if someone told her she couldn't wear one in winter.

She insisted on being called Princess Liliana.

This matters.

Because medical records tend to compress people.

A diagnosis becomes a code.

A symptom becomes a field.

A procedure becomes a charge.

A patient becomes a chart number.

And eventually, a chart becomes a claim.

But there was a child inside that chart.

There always is.


The Problem Was Not Just That Doctors Lacked a Treatment

Here is where Liliana's story becomes much more interesting.

For years, DIPG research faced a brutal problem.

Researchers needed tumor tissue to understand the disease.

But the tumor was located in an extraordinarily dangerous part of the brain.

Obtaining tissue was difficult and risky.

So researchers had very little biological material to study.

And without samples, there was little research.

Without research, there were few treatments.

Without treatments, families were told there was little that could be done.

This is an uncomfortable lesson.

Sometimes healthcare does not fail because clinicians don't care.

Sometimes healthcare fails because the information needed to improve the system doesn't exist in a usable form.

That is a very different problem.

And it has enormous implications.

Because we often assume that healthcare's biggest problem is lack of information.

I would argue that is only half true.

The bigger problem is:

We frequently fail to capture, structure, connect, and reuse the information we already have.


Then a Mother Asked an Unusual Question

As Liliana's condition deteriorated, Rachael began thinking about what could happen after her daughter died.

Organ donation was discussed.

But Liliana's organs were not suitable for transplantation because of the treatment she had received.

Rachael asked about donating Liliana's tumor tissue for research.

The reaction was essentially disbelief.

This wasn't routine in Australia at the time.

There were legal questions.

Ethical questions.

Institutional questions.

Operational questions.

Who had authority?

How would the tissue be collected?

Where would it go?

Who would approve it?

Could a child's postmortem tissue be used for research?

The system had a problem.

But it was not simply a scientific problem.

It was a workflow problem.

It was a data problem.

It was an ethics problem.

It was a coordination problem.

And it was a human problem.

Eventually, doctors, researchers, parents, and ethics committees worked through the barriers.

Rachael and Zoran agreed to donate Liliana's tumor.

Half was stored in Australia.

Half was sent to St Jude Children's Research Hospital in Memphis.

Liliana's tumor became the first DIPG tumor sample preserved in an Australian biobank.

And that sample helped establish the foundation for Australia's first dedicated DIPG research program in 2013 led by Professor David Ziegler and his team.

Think about that.

A four-year-old who could not be saved became part of a system designed to help save someone else.

That is not a sentimental metaphor.

It is how science works.

One patient's experience becomes evidence.

Evidence becomes knowledge.

Knowledge becomes a protocol.

A protocol becomes a treatment.

And eventually, perhaps, a child gets more time.


The Healthcare Industry Loves the Last Step

This is where I want to be deliberately provocative.

Healthcare loves talking about the last step.

The algorithm.

The dashboard.

The AI model.

The denial management platform.

The coding assistant.

The revenue-cycle automation engine.

The clinical decision-support tool.

The new software.

The new workflow.

The new app.

We love the shiny object.

But Liliana's story reminds us that the breakthrough may happen much earlier.

Before the algorithm.

Before the dashboard.

Before the workflow.

Before the claim.

Before the denial.

Before the treatment failure.

Before the research paper.

There is information.

And the quality of that information determines what happens downstream.


Maybe Medical Billing Has the Same Problem

Consider the typical medical billing conversation.

A claim is denied.

The organization asks:

Why was the claim denied?

The biller investigates.

Was the code wrong?

Was documentation incomplete?

Was authorization missing?

Was eligibility incorrect?

Was the payer requirement different?

Was medical necessity unclear?

Was the modifier missing?

Was the patient's insurance information outdated?

Was the procedure performed differently than what was originally anticipated?

Was something documented late?

Was something documented somewhere else?

The answer is often complicated.

And then we build another system to manage the complication.

That's the part that bothers me.

We have created an enormous industry around recovering from information problems after they become expensive.

We call it revenue cycle management.

But sometimes it is really:

revenue cycle archaeology.

Someone digs through the chart trying to reconstruct what everyone should have known earlier.

And then we congratulate ourselves because AI can do the archaeology faster.

That's progress.

But it isn't necessarily prevention.


The Contrarian Question

What if the goal of AI in medical billing shouldn't be:

“How can we process claims faster?”

What if the better question is:

“Why did the claim become difficult in the first place?”

Those are very different questions.

The first produces automation.

The second produces intelligence.

And intelligence changes the workflow upstream.


The Liliana Principle

Liliana's story suggests a simple principle:

Don't wait until the end of the process to learn what the beginning was trying to tell you.

In cancer research, the tumor tissue was not merely biological material.

It was information.

It contained clues.

Those clues could be analyzed.

Those analyses could be compared.

Those comparisons could generate hypotheses.

Those hypotheses could become experiments.

Experiments could become treatments.

The sample moved information forward.

Now look at a medical practice.

A patient presents.

The physician asks questions.

The nurse gathers information.

The medical assistant records information.

The physician documents.

Orders are placed.

Procedures happen.

Diagnoses are established.

Authorizations may be requested.

The patient is discharged.

The claim eventually goes to the payer.

And then someone discovers:

We needed one more piece of information.

That missing piece may have been visible hours, days, or weeks earlier.

But nobody connected it.

That's the problem.


We Don't Have an AI Problem

We have a context problem.

AI is exceptionally good at processing information.

But garbage data does not become intelligent simply because you put a large language model on top of it.

It becomes very sophisticated garbage.

Healthcare has spent years creating systems that generate enormous quantities of data.

But more data does not automatically create better decisions.

Sometimes it creates more noise.

More clicks.

More alerts.

More fields.

More dashboards.

More notifications.

More inboxes.

More documentation.

More administrative work.

And eventually:

more burnout.

The physician did not become less intelligent.

The system became more complicated.


The Documentation Paradox

Here is another uncomfortable question.

We tell physicians:

“Document more.”

Then we complain that physicians spend too much time documenting.

Then we build ambient AI to document the conversation.

Then we discover the generated note is too long.

Then we build another AI to summarize the AI-generated note.

Then another tool checks coding.

Then another checks compliance.

Then another checks the claim.

At some point, we should probably ask:

What exactly are we optimizing?

More documentation?

Or better information?

Those are not the same thing.

A 14-page note is not necessarily better than a two-page note.

A 200-field intake form is not necessarily better than a thoughtful five-minute conversation.

A mountain of data is not necessarily intelligence.

Context is intelligence.


The Patient Knows More Than the Database Thinks

Patients constantly provide information that does not fit neatly into structured fields.

They say:

“My symptoms started after this.”

“I stopped taking it because it made me sick.”

“I couldn't get the medication.”

“My insurance changed.”

“I was told the authorization was approved.”

“I went to the emergency room.”

“I couldn't afford the test.”

“I didn't understand what the doctor meant.”

“I thought the appointment was covered.”

These statements may sound ordinary.

Operationally, they can be enormous.

They may affect:

  • eligibility
  • authorization
  • medical necessity
  • documentation
  • coding
  • scheduling
  • treatment adherence
  • utilization
  • follow-up
  • claims
  • denials
  • revenue

Yet many systems treat these conversations as secondary.

That is backwards.


The Industry's Favorite Word: Automation

Automation is wonderful.

Until it automates the wrong thing.

Automating a bad workflow does not eliminate the workflow.

It accelerates it.

That's why healthcare needs to become much more skeptical about the word automation.

The better question is:

What should never have required human cleanup in the first place?

That is a more interesting question.

And it is much harder.


The Real Opportunity for AI

AI should not be used primarily to make physicians better billers.

That is a category mistake.

Physicians went to medical school to diagnose and treat patients.

They should not need to become amateur claims specialists.

The opportunity is to give physicians and their teams better information earlier.

Imagine a system that recognizes:

  • eligibility risk before the encounter
  • authorization risk before the procedure
  • documentation gaps while they are still fixable
  • coding ambiguity before claim submission
  • payer-specific requirements before they become denials
  • missing clinical context before someone has to chase it
  • patterns across previous claims before the same mistake repeats

That is fundamentally different from denial management.

Denial management asks:

“How do we fix this?”

Upstream intelligence asks:

“How do we keep this from becoming broken?”

That is where the real leverage is.


Data → Context → Workflow → Action → Revenue

This is the sequence I believe healthcare technology should increasingly follow.

Data.

What happened?

Context.

Why does it matter?

Workflow.

Who needs to know?

Action.

What should happen next?

Revenue.

What financial consequence follows?

Most systems start at the end.

They look at the claim.

They analyze the denial.

They send an alert.

They assign a work queue.

They open a ticket.

Then someone starts investigating.

That's expensive.

And strangely, we call it efficient because a computer is involved.


A Computerized Mess Is Still a Mess

There is a joke hidden in healthcare technology:

We took paperwork.

Digitized it.

Added dashboards.

Added APIs.

Added AI.

And somehow created more work.

The lesson isn't that technology failed.

The lesson is that technology cannot compensate indefinitely for poorly structured processes.

At some point, the workflow itself has to change.


What Liliana's Story Teaches About Data

The most important thing about Liliana's tumor wasn't that it was stored.

It was that it became usable.

It could be studied.

Compared.

Analyzed.

Shared.

Reproduced.

Connected to other samples.

Used to generate new knowledge.

That's what makes data valuable.

Not collection.

Reuse.

Healthcare should ask the same question about operational data.

Can the information collected today help prevent tomorrow's problem?

Can a physician's documentation improve the next authorization?

Can an authorization outcome improve future scheduling?

Can a denial teach the system something before the next claim?

Can a patient's conversation identify an operational risk before it becomes a financial problem?

If not, we aren't building a learning system.

We're building a filing cabinet.

A very expensive filing cabinet.


Three Names Healthcare Should Remember

Liliana was not the only child whose story changed this field.

Professor Matthew Dun was already a biomedical researcher when his daughter Josephine Laura Dun, known as Josie, was diagnosed with DIPG at two years old in 2018.

Her parents, Dr Phoebe Hindley and Matthew Dun, entered the world of DIPG not simply as clinicians and scientists but as parents.

Josephine died at four, 22 months after diagnosis.

Matthew Dun subsequently continued research into the biology and treatment of these tumors.

Another parent, Ren Pedersen, had already experienced the devastating loss of his daughter Amy, who was diagnosed in 2007 and died in 2009 at age nine.

Ren became an advocate for research after repeatedly encountering the same wall:

There was little to offer.

No meaningful treatment.

No easy answer.

And no acceptable reason to stop looking.

These families did something remarkable.

They transformed grief into infrastructure.

Not just awareness.

Not just fundraising.

Infrastructure.

Samples.

Research programs.

Advocacy.

Clinical trials.

Scientific collaboration.

Knowledge.

That is what progress looks like before it becomes a headline.


The Lesson for Physicians Is Not “Collect More Data”

That would be too easy.

The lesson is:

Collect the right information, at the right moment, in a form that can actually be used.

That distinction matters enormously.

A practice can have a sophisticated EHR and still have poor operational intelligence.

It can have thousands of fields and still lack context.

It can have an analytics dashboard and still discover problems too late.

It can have AI and still be reactive.

This is why I believe the next generation of healthcare technology will move away from simply adding intelligence to existing workflows.

It will redesign the information flow itself.


What Should Physicians Actually Do?

Start smaller than AI.

Much smaller.

Ask five questions.

1. Where do problems first appear?

Not where you notice them.

Where do they actually begin?

A denial might be discovered in billing.

But it may have originated at scheduling.

Or eligibility.

Or authorization.

Or documentation.

Or the patient's conversation.

Find the first point of failure.

 

2. What information was available earlier?

This is the most important question.

When a claim is denied, look backward.

Was the missing information already somewhere in the organization?

If yes, you have an information-flow problem.

 

3. Who had the information?

Was it:

  • the patient?
  • scheduler?
  • medical assistant?
  • nurse?
  • physician?
  • biller?
  • payer?
  • referral coordinator?

If someone already knew the answer, why didn't the next person?

That question often reveals more than another dashboard.

 

4. When should the system have acted?

Timing matters.

The same information can be useful or useless depending on when it appears.

A missing authorization discovered before the procedure is an operational signal.

The same missing authorization discovered after the claim is denied is an administrative problem.

Same fact.

Different timing.

Different cost.

 

5. Can the next patient benefit?

This is the Liliana test.

If your organization experiences a problem today, does tomorrow's patient receive a better system?

Or does tomorrow's patient simply encounter the same problem with a new ticket number?


The 30-Day “Stop Fixing the Same Problem” Audit

Here is a practical exercise for a physician-owned practice.

Don't buy another software product yet.

Don't launch another AI pilot.

Don't build another dashboard.

For 30 days, track the recurring operational problems.

Create five columns:

Problem | Where discovered | Where it began | Information missing | Could it have been prevented?

For example:

Problem: Claim denied.

Where discovered: Billing.

Where it began: Authorization workflow.

Information missing: Procedure-specific payer requirement.

Could it have been prevented? Yes.

That is more useful than simply reporting:

“We had 43 denials.”

The number tells you what happened.

The chain tells you why.


Measure Prevention, Not Just Recovery

Healthcare organizations love recovery metrics.

They should.

But recovery is not prevention.

Track:

  • first-pass claim acceptance
  • denial rate
  • preventable denial rate
  • days to identify missing information
  • days to resolve operational exceptions
  • authorization turnaround
  • eligibility error rate
  • documentation clarification frequency
  • repeated denial categories
  • rework hours
  • staff touches per claim
  • physician time spent on administrative clarification
  • percentage of problems detected before the encounter
  • percentage of problems detected before claim submission

Then add one metric that is rarely discussed:

How often did the organization solve the same problem twice?

That number is revealing.

If the same denial occurs 100 times and the organization treats each one as a separate event, it does not have 100 problems.

It has one system problem repeated 100 times.


Myth Buster

Myth: More documentation means better billing.

Reality: Better documentation means information that is clinically accurate, relevant, timely, and usable.

More words are not necessarily better information.

 

Myth: AI eliminates administrative work.

Reality: AI eliminates administrative work only when it changes the work rather than adding another layer around it.

 

Myth: Denials are primarily a billing department problem.

Reality: Many denials originate upstream.

Billing is often where the problem becomes visible.

That does not mean billing caused it.

 

Myth: More data creates better AI.

Reality: Better structured, contextualized, relevant data creates better conditions for AI.

 

Myth: Physicians need to document more.

Reality: Physicians need to capture the information necessary for care, compliance, communication, and downstream operations without creating unnecessary cognitive burden.

 

Myth: Automation means removing humans.

Reality: The best healthcare automation often removes humans from repetitive work while keeping humans involved where judgment, empathy, exceptions, and accountability matter.


The Most Dangerous Healthcare AI Is Not the AI That Makes a Mistake

It is the AI that makes the wrong workflow faster.

That distinction deserves more attention.

A model can be accurate.

A workflow can still be wrong.

A prediction can be statistically impressive.

A process can still create unnecessary work.

A dashboard can be beautiful.

A practice can still lose money.

Technology evaluation therefore needs another dimension:

What happens to the system around the AI?

Not merely:

How accurate is the model?


The Human-in-the-Loop Is Not a Failure

There is a tendency in technology to treat human involvement as evidence that automation is incomplete.

Healthcare should resist that thinking.

Medicine is full of edge cases.

Patients are not manufacturing components.

A physician may recognize something that a model cannot.

A nurse may notice something that a database cannot.

A patient may explain something that no checkbox captured.

The goal should not be:

Human out.

The goal should be:

Human attention where human judgment matters.

AI should handle repetition.

Humans should handle meaning.

And the system should make the handoff between the two intelligent.


The Ethical Question

Liliana's story also raises an important ethical issue.

Rachael and Zoran did not simply hand over data.

They entrusted something profoundly personal to researchers.

That creates a responsibility.

Whenever healthcare organizations collect patient information, the question should not simply be:

“Can we use this?”

It should also be:

“Should we use this?”

And:

“Can we explain how it will be used?”

And:

“Does the patient benefit?”

And:

“What safeguards exist?”

This becomes even more important as AI systems process clinical conversations, records, claims, images, and operational data.

The fact that something is technically possible does not make it ethically appropriate.

Healthcare technology must maintain:

  • privacy
  • security
  • informed consent where appropriate
  • minimum necessary use
  • access controls
  • auditability
  • transparency
  • human oversight
  • clinical accountability

The fastest system is not necessarily the best system.

The cheapest system is not necessarily the best system.

And the most automated system certainly isn't automatically the best system.


The Business Case Is Surprisingly Simple

Physician-owned practices do not need another abstract lecture about digital transformation.

They need fewer headaches.

Fewer denials.

Less rework.

Less chasing.

Less time spent clarifying information that should have been available.

Faster payment.

More predictable revenue.

More time for patients.

That's the economic case.

But there is another case.

Attention is a clinical resource.

Every unnecessary administrative task consumes someone's attention.

The scheduler.

The medical assistant.

The nurse.

The physician.

The biller.

The practice manager.

The patient.

Multiply a five-minute interruption across hundreds or thousands of encounters.

Suddenly the “small” inefficiency is a business problem.

Then a workforce problem.

Then a patient-experience problem.

Then a clinical problem.

The boundaries are artificial.


This Is Why I Keep Coming Back to “Upstream”

The downstream healthcare economy is enormous.

Claims.

Coding.

Denials.

Appeals.

Collections.

Prior authorization.

Revenue cycle.

Analytics.

Audits.

Compliance.

But downstream complexity often reflects upstream variability.

If the information entering the system is incomplete, inconsistent, delayed, or disconnected, every downstream system must compensate.

That creates a peculiar business model:

We make money solving problems created by other parts of the system.

There is nothing inherently wrong with that.

But from an innovation perspective, it should make us uncomfortable.

Because the biggest opportunity may not be to become better at fixing the problem.

It may be to reduce the number of times the problem happens.


What OnnX Is Trying to Explore

This is the thinking behind what I am building with OnnX.

Not another billing dashboard.

Not another software layer that tells physicians they have 37 things to fix.

And certainly not another system that assumes the physician should become a billing expert.

The larger question is:

Can intelligent technology help a practice recognize the signals that create downstream revenue problems before those problems become claims, denials, rework, and lost revenue?

That means starting with conversation and context.

Understanding how the practice actually operates.

Identifying where information gets lost.

Finding recurring patterns.

Connecting clinical and operational signals.

And using AI where it genuinely reduces friction.

The objective is not to make physicians better administrators.

It is to make the system around physicians smarter.


The Industry May Be Looking at the Wrong Dashboard

Imagine two practices.

Practice A celebrates because it reduced average denial resolution time from 12 days to 7.

Practice B reduces the number of preventable denials by 40%.

Which practice is more innovative?

Most dashboards will celebrate Practice A.

I would argue Practice B is doing something more important.

Practice A became better at recovery.

Practice B reduced the need for recovery.

That is the difference between optimization and redesign.


What Would a Truly Learning Practice Look Like?

It would have a memory.

Not merely a database.

A memory.

When something goes wrong, the organization would ask:

What happened?

Why?

Where did the signal first appear?

Who knew?

When did they know?

What action should have happened?

What prevented that action?

Can the system recognize this pattern next time?

Can the workflow change?

Can the patient experience improve?

Can the physician avoid another interruption?

Can the practice prevent another denial?

That is a learning organization.

And that is ultimately what Liliana's story represents.

Her experience did not simply get stored.

It became useful.


Three Questions Every Practice Owner Should Ask

If you own or operate a medical practice, ask these this week.

Question 1

What problem does my billing department solve every week that another department could have prevented?

Don't blame billing.

Follow the information.

 

Question 2

What do we repeatedly ask patients or physicians for because our system failed to capture it the first time?

Repetition is a clue.

 

Question 3

When something goes wrong, does our system learn—or does a person simply fix it?

That question separates a workflow from a learning system.


A More Useful Definition of AI

Maybe we should stop defining AI by what it can generate.

Generate a note.

Generate a code.

Generate an appeal.

Generate a summary.

Generate a response.

Generate a report.

Instead ask:

What friction disappeared because the system understood what was happening earlier?

That is a much more useful definition.

AI should not merely produce more output.

It should reduce unnecessary work.


The Future May Not Be More Automation

This may sound strange coming from someone building an AI company.

But I don't think healthcare's future is simply:

More AI.

I think it is:

Better information flow.

AI will be part of that.

But AI is not the strategy.

It is a capability.

The strategy is building healthcare systems that can understand what is happening early enough to do something useful about it.


Why Liliana's Story Matters to a Medical Practice Owner

You might be wondering:

What does a child with DIPG have to do with a denied claim?

A lot.

Not because the situations are equivalent.

They are not.

The emotional stakes are obviously incomparable.

But the underlying lesson is remarkably similar.

Liliana's doctors and researchers needed information that did not exist in usable form.

Her mother helped change that.

The tumor became knowledge.

Knowledge became research.

Research became new possibilities.

And those possibilities are now helping children who came after her.

That is the healthcare system at its best.

Not merely treating today's patient.

Learning from today's patient so tomorrow's patient has a better chance.


One Family. One Sample. A Different Future.

Rachael Gjorgjijoska could not save Liliana.

No technology can change that fact.

No AI model can rewrite those years.

No research program can give her daughter back.

But Rachael could make one decision.

She could ask whether something from Liliana's life could help another child.

That decision mattered.

Professor David Ziegler and other researchers could then build on it.

Professor Matthew Dun could bring his own experience as Josephine Laura Dun's father into the research community.

Dr Phoebe Hindley could stand alongside him.

Ren Pedersen could turn the loss of his daughter Amy into advocacy.

Researchers could study the tissue.

Scientists could identify biological mechanisms.

Clinical researchers could test therapies.

The system could learn.

Slowly.

Painfully.

Imperfectly.

But it could learn.

That is what healthcare is supposed to do.


We Should Expect More From Our Data

Healthcare does not have a shortage of data.

We have an abundance of it.

The shortage is usable context.

We need information that arrives:

  • early enough
  • accurately enough
  • clearly enough
  • securely enough
  • consistently enough
  • contextually enough

to support action.

That's the standard.

Not “Did we capture something?”

But:

“Did we capture something useful?”


Frequently Asked Questions

What is DIPG?

DIPG, or diffuse intrinsic pontine glioma, is an aggressive childhood brain tumor arising in the pons, an important region of the brainstem. It is now generally discussed within the broader category of diffuse midline glioma.

Why was tumor tissue so important?

Researchers need biological material to study the molecular characteristics of cancer, test therapies, develop models, and investigate potential treatment strategies. For many years, the location of DIPG made obtaining tumor tissue exceptionally difficult.

What did Liliana's tissue donation change?

Liliana's tumor became the first DIPG tumor sample preserved in an Australian biobank. That donation helped establish the foundation for Australia's dedicated DIPG research effort and enabled subsequent scientific work.

Does this mean DIPG has been cured?

No. Progress has been significant, but DIPG/DMG remains a devastating disease and a cure remains an enormous scientific challenge.

What does this have to do with medical billing?

The connection is not the disease itself. It is the principle of learning from patient experience.

In medical billing, organizations frequently discover information problems only after they become denials, delays, rework, or lost revenue. The opportunity is to capture and use relevant information earlier.

Does better AI automatically solve the problem?

No.

AI can process information extremely well, but AI cannot compensate indefinitely for poor information architecture, fragmented workflows, missing context, or badly designed processes.

Should physicians document more?

Not necessarily.

The goal should be better information, not simply more information.

Should every billing problem be automated?

No.

Some problems require human judgment.

The objective should be to automate repetitive work while preserving human involvement for exceptions, clinical judgment, patient communication, ethics, and accountability.

What should a practice measure?

Start with preventable problems.

Track denial rate, first-pass acceptance, rework, authorization delays, documentation clarification, staff touches, physician administrative time, and—most importantly—the percentage of problems detected early enough to prevent them.

What is the biggest opportunity?

Move upstream.

Instead of asking only how to fix a denial, ask why the denial became possible in the first place.

That question can lead to better workflows, better data, better technology, and ultimately better economics.


Three Actions to Take Now

First: Follow one recurring denial backward to its first point of failure.

Do not stop when you find the billing error.

Keep going.

Second: Identify one piece of information your staff repeatedly re-enters, requests, or clarifies.

That is probably a workflow signal.

Third: Ask whether your technology is helping your practice prevent problems—or merely helping it process them faster.

That question can change an entire technology roadmap.


The Bigger Healthcare Lesson

Liliana's story is ultimately not a story about a tumor.

It is a story about what happens when human experience becomes usable knowledge.

That principle sits at the heart of modern medicine.

Clinical research depends on it.

Quality improvement depends on it.

Public health depends on it.

Medical education depends on it.

And medical operations depend on it.

Yet our administrative systems frequently treat every problem as an isolated event.

A denial is a denial.

An authorization failure is an authorization failure.

A documentation query is a documentation query.

A scheduling mistake is a scheduling mistake.

Then someone fixes it.

And everyone moves on.

Until it happens again.

And again.

And again.

That is not learning.

That's repetition with better software.


The Provocative Question

Perhaps the biggest question for healthcare technology isn't:

“How intelligent can AI become?”

Perhaps it is:

“How much intelligence are we wasting because our systems fail to capture what humans already know?”

Think about that.

The patient told someone.

The nurse noticed.

The physician understood.

The scheduler saw something.

The biller discovered something.

The payer responded.

But the organization never connected the dots.

That is not a lack of intelligence.

It is a failure of information architecture.

And that is a problem technology should be able to help solve.


Final Thoughts

Liliana Gjorgjijoska lived only four years.

But the information that came from her life continues to move.

Her tumor became a research sample.

The sample became part of a biobank.

The biobank supported research.

Research informed new understanding.

New understanding supported clinical trials.

Clinical trials created new possibilities.

And those possibilities may give another child something Liliana could not have:

more time.

That is an extraordinary definition of legacy.

But it is also a warning.

Healthcare should not wait for tragedy to discover the value of information.

We should build systems that learn continuously.

From every encounter.

Every complication.

Every denial.

Every authorization.

Every recovery.

Every failure.

Every success.

Every patient conversation.

The future of healthcare will not be created simply by collecting more data.

It will be created by turning experience into knowledge—and knowledge into better action.

Data → Context → Workflow → Action → Revenue.

That is the opportunity.

And perhaps the most important question for every healthcare organization is this:

When the next patient walks through your door, will your system know more because of the patient who came before?

If the answer is no, we have work to do.


About the Author

Daniel Cham, MD is a physician, healthcare strategist, and founder of OnnX, an AI-powered medical billing SaaS focused on helping physician-owned and independent practices reduce administrative friction and improve revenue-cycle performance.

His work explores the intersection of clinical workflows, healthcare operations, artificial intelligence, and medical billing—with a particular focus on moving healthcare technology upstream, where better information can prevent downstream problems.

The goal is simple: better information, better workflows, better outcomes.

Connect with Dr. Daniel Cham on LinkedIn


Disclaimer

This article is for educational and informational purposes only. It does not constitute medical, legal, financial, billing, coding, compliance, or investment advice. Clinical and operational decisions should be made by qualified professionals based on the specific circumstances of each patient and organization.

The discussion of Liliana Gjorgjijoska, her family, Josephine Laura Dun, Amy, and the researchers and advocates involved in DIPG research is based on publicly reported information. The families' experiences should not be interpreted as representative of every patient or family affected by DIPG or childhood cancer.


Continue the Conversation

Healthcare does not improve because we have more technology.

It improves when technology helps people see something earlier, understand it better, and act differently.

What is one recurring problem in your practice that everyone has learned to “work around”—but nobody has seriously tried to prevent?

That may be where the next breakthrough is hiding.

If this perspective resonates with you, share it with a physician, practice owner, operator, researcher, or healthcare technology leader who should be part of the conversation.

Knowledge drives progress.

Start your journey here.

Explore more perspectives on healthcare operations, physician entrepreneurship, medical technology, revenue-cycle management and healthcare innovation:

Visit Dr. Cham's website

Listen to the podcast on Spotify

Watch on YouTube

Follow Dr. Cham on X

Follow Dr. Cham on Facebook

Knowledge creates leverage.


PS

I am developing practical resources around AI, medical billing, upstream data quality, and workflow intelligence for physician-owned and independent practices.

A free resource is available in the Featured section of my LinkedIn profile.

If you found this perspective useful, repost the article and add your own experience.

The most valuable healthcare intelligence may already be sitting inside your organization.

We just haven't learned how to use it yet.


Further Reading

  1. The Australian — “How a girl’s final gift changed fight against incurable childhood brain cancer DIPG”
    The September 11, 2026 feature provides the detailed account of Liliana Gjorgjijoska, Rachael Gjorgjijoska, Zoran Gjorgjijoska, Professor David Ziegler, Professor Matt Dun, Ren Pedersen, and the development of DIPG research in Australia.
  2. RUN DIPG — Josephine Laura Dun and the Dun family story
    RUN DIPG documents Josephine Laura Dun's diagnosis, her parents Dr Phoebe Hindley and Matt Dun, and the family's continuing work toward a cure.
  3. Children's Cancer Institute — DIPG research and biobanking
    Research and institutional information describing the importance of tumor samples, biobanking, and the scientific work that followed early DIPG tissue donations.

Three Sentences Worth Remembering

Don't automate a broken workflow. Understand it first.

Don't measure only how quickly you recover from failure. Measure how often you prevent it.

Don't ask only what your data says. Ask what your organization should have known sooner.

#HealthcareAI #HealthcareInnovation #MedicalBilling #RevenueCycleManagement #HealthTech #PhysicianLeadership #HealthcareData #AIinHealthcare #DigitalHealth #HealthcareTransformation #PhysicianOwnedPractices #HealthcareEntrepreneurship #PatientCenteredCare #ClinicalInnovation #OnnX

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