Wednesday, November 11, 2026

Your Billing Team Is Cleaning Up Problems It Didn’t Create

How independent clinics can trace claim denials back to the front desk, the exam room, or the payer—and test a fix in 30 days.



“Patients deserve to know who is responsible for their care.” — Willie Underwood III, MD, MSc, MPH, president of the American Medical Association

 

At 8:04 on Tuesday morning, an independent clinic checks in a patient for a knee injection. The insurance screen comes back green. The physician documents the side, the indication, and the procedure. Weeks later, the payer denies the claim. The insurance was active. The plan also required a referral, and nobody had confirmed it.

At 10:20, the same clinic sees a second patient. This time the coverage checks are complete. The procedure note says “knee injection.” The order and the note disagree about which knee. The coder sends a query. The physician sees it three weeks later, between an inbox message about a refill and another about an abnormal result.

Same hallway. Same biller. Two different failures. In the first case, the information was missing before the visit. In the second, the people who knew the answer had moved on to their next patient by the time anyone noticed the contradiction.

These are illustrative scenarios. If you run a practice, you can probably supply the sound effects. The phone is ringing. The printer is out of labels. Someone is looking for a fax that three people swear they sent.

By Friday afternoon, both cases can look like “billing problems.” That diagnosis has all the precision of “feels bad.”

As a physician and founder of OnnX, I think the denial queue is the most candid employee in the practice. It tells you where a handoff failed, where a payer may have made a mistake, and where you keep paying people to rediscover information that someone could have confirmed sooner.

An efficient appeals team matters. So does asking why the same appeal needs to exist every Thursday.


Seven things to try before buying another billing tool

  1. Pull a recent set of first denials. Include unpaid and unresolved claims. An export of successful appeals shows only the cases your team had time to pursue.
  2. Read the claim backward. Start with the remittance. Work through submission, coding, the clinical note, and intake until you find the earliest point where somebody could have acted.
  3. Record the payer’s reason and your team’s finding separately. A payer’s explanation is evidence. The underlying cause may still be uncertain.
  4. Rank problems by frequency, expected dollars, and staff minutes. A frequent low-dollar error and a rare high-cost exposure deserve different responses.
  5. Give one team one check to run at one moment. “Improve eligibility” is an aspiration. “Resolve this plan’s referral exceptions two business days before scheduled procedures” is work someone can do.
  6. Track where the burden moves. If denials fall while appointments get postponed and physician inboxes fill, count all three outcomes.
  7. Review results with the people who do the work. The front-desk employee who knows why the portal is misleading may have a better explanation than the dashboard.

 


Where medical billing actually breaks

Revenue cycle management, or RCM, begins when a visit is scheduled and continues through final payment or a documented resolution. An independent practice may run it across an electronic health record, a practice management system, a clearinghouse, several payer portals, and an arrangement that still involves a fax machine.

The debate usually starts with a reasonable disagreement. The front desk says coverage, demographics, and authorization determine whether the claim gets a fair hearing. The clinical team says the record determines whether the service and coding can be defended. Both teams can point to a stack of examples. Both stacks can be real.

The mistake is turning those observations into a universal order of operations. A wound care office with repeated documentation queries faces a different bottleneck from an imaging practice with frequent location mismatches on authorizations. A family medicine group that discovers inactive coverage during check-in has a different opportunity from a specialty practice losing money on a correctly paid drug.


Before the visit

Insurance eligibility generally answers whether enrollment appears active for the relevant date. A practice may still need to check the correct product, network, benefits, referral requirements, authorization requirements, and any restrictions that apply to the intended service or location. Which checks matter depends on the patient’s plan and the service.

A familiar failure is the payer routing mix-up. The card carries a recognizable brand. Staff select the payer entry they used last month. The product on the card routes differently, and the clearinghouse rejects the claim. To the practice, two entries looked interchangeable. To the clearinghouse, they were two different destinations.

That deserves a better fix than a reminder to “pay closer attention.” Put the plan or product detail beside the routing instruction where staff make the selection. Give them a way to flag ambiguity. Assign someone to update the rule when the payer changes its instructions. A sticky note can start the experiment. It should eventually have a date and an owner.

Prior authorization has a similar handoff. The person who secures the approval may have worked from an order that later changed. If the site, service, dates, or units change, someone needs to know whether the approval still applies. A green checkmark can outlive the order it was meant to approve. A useful status says what was approved, where the confirmation lives, and who checks it when the plan changes.


During the encounter

Clinical documentation improvement, or CDI, helps the record capture what the clinician actually found, assessed, and did. In an outpatient clinic that can be as straightforward as identifying the side treated, making the indication easy to find, and reconciling a mismatch between the order and the procedure note.

A longer note can still leave the reader hunting for the one line that explains the service. A template that opens with three screens of copied history may make the record feel complete while burying the assessment from today. If your coder has to do detective work for a fact the clinician could have confirmed in five seconds, the template has made the wrong task easy.

The ethical limit matters. Capture the specificity that the encounter supports. Sometimes the available information supports an unspecified diagnosis code. Treating every unspecified code as a defect invites false precision. Make it easy to document known details and preserve uncertainty when it belongs in the record. Read the official ICD-10-CM guidelines.


After the visit

Charge capture links the service performed to the claim. Claim scrubbing checks the assembled claim for known issues before transmission. A clearinghouse acknowledgment tells you something about the transaction. The payer’s adjudication tells you how the claim was processed. A payment can still differ from what the practice expected.

Here is where three numbers often get treated as one. First-pass acceptance tells you how often claims pass a defined submission checkpoint. Initial denial rate tells you how often claims or lines are denied on first adjudication, depending on the unit you choose. Expected versus actual payment tells you whether the amount paid matches the amount you reasonably expected. It is entirely possible to improve one and see another deteriorate.

A claim can be accepted by the clearinghouse, adjudicated without a denial, and still be financially disappointing. If your dashboard calls all three outcomes “clean,” your dashboard has a very agreeable personality.


Recent News and why it matters at the clinic level

The 2027 Medicare Physician Fee Schedule final rule was published on November 9, 2026. CMS finalized conversion factors of $32.63 for clinicians who are not qualifying alternative payment model participants and $32.95 for qualifying participants. Those are 2.31% and 1.83% decreases, respectively, from the corresponding 2026 factors. A conversion factor is one component of payment. The impact on a practice depends on the services it bills and other elements of the fee schedule. Read the CMS final rule materials and the CMS rate-setting fact sheet.

One provision brings the original debate into focus. CMS finalized a payment policy for certain separately identifiable office or outpatient evaluation and management visits furnished on the same day as a 0-day global procedure. Under the policy as CMS describes it, the highest-valued service is paid at 100%, with the other applicable service or services paid at 80%. This is a payment change with a defined scope. It is easy to imagine it showing up on a practice report as apparent underpayment if the expected-payment logic still uses the prior rule. Read the CMS policy explanation.

A clinic owner can put this news to work without becoming a federal rule specialist. Ask the billing lead to identify frequently billed Medicare services that could be affected, confirm the applicable instructions, and update expected payments by date of service. When the first remittances arrive under the new policy, spot-check a few. If payment differs from expectation, trace whether the mismatch is in the rule, the claim, the payer’s processing, or your model of what should have happened.

On November 10, the Association of American Medical Colleges published its summary of the fee schedule and Quality Payment Program changes. That same day, the AMA reported on new policy supporting physician-led oversight of clinical AI. The AMA action is an association policy position. It provides a relevant principle for clinics weighing clinical AI alongside administrative automation. A tool can surface missing information. A named person still needs the authority to decide what the practice documents, submits, or does next. Read the AAMC policy summary and the AMA report on AI oversight.


Expert opinion round-up

These are three physicians’ published positions, followed by my application to independent practice operations.

 

Willie Underwood III, MD, MSc, MPH — Keep responsibility visible

The AMA president emphasized that AI can assist physicians and that patients should know who is responsible for their care. The AMA’s policy calls for physician-led use of tools in clinical decision-making, alongside appropriate oversight and evidence. Read Dr. Underwood’s comments.

In an independent practice, I’d apply that advice this way. Decide which tasks are administrative, which need coding judgment, and which require the clinician. Let software flag a discrepancy. Let the billing team resolve routine routing questions. Send a meaningful conflict about what happened in the encounter to the person who can verify it. For an AI-generated note, make sure the signer can find and correct the underlying facts before signing.

Try this at your next demo. Ask the vendor to show you what happens when the order, draft note, and charge disagree. Then ask who receives the alert, how a correction is recorded, and how the team knows the claim has been cleared. That five-minute demonstration can teach you more than an hour of slides.

 

Bobby Mukkamala, MD — Measure relief where the work happens

Dr. Mukkamala, AMA immediate past president, argued that prior authorization reform should deliver tangible relief for patients and physicians. In his June 2026 commentary, he described physicians’ skepticism about insurer commitments and the harm that excessive requirements can cause. Read Dr. Mukkamala’s commentary.

In an independent practice, I’d apply that advice this way. Give authorization its own short list of measures. Track time from order to submission, time from submission to decision, and appointments delayed while authorization is pending. Add the number of portal or phone touches. A payer can respond quickly after submission while the clinic spends days gathering the pieces required to submit. A single turnaround number hides which part needs attention.

 

Jan K. Carney, MD, MPH — Watch the impact on access

Dr. Carney, president of the American College of Physicians, warned that sustained Medicare payment pressure threatens patient access and called for more stable physician payment. ACP also raised concerns about the effects of reducing payment for certain same-day services. Read Dr. Carney’s remarks.

In an independent practice, I’d apply that advice this way. When reviewing a service line, pair financial measures with an access measure. If your proposed fix changes how visits are scheduled, ask how many people will need a second trip, whether there are transportation barriers, and what clinicians think about the care implications. A spreadsheet may make an extra appointment look cheap. The patient may have to arrange another ride, take time off work, and pay another cost share depending on the situation.


Statistics worth putting in context

The 2025 AMA Prior Authorization Physician Survey, released in May 2026, gathered responses from 1,000 practicing physicians. The AMA reported an average of 40 prior authorizations per physician per week and 13 hours of combined physician and staff time. 94% of respondents said prior authorization contributes to burnout. Only 33% believed the insurer pledge assessed in the survey would make a meaningful difference. These are survey findings. Your specialty, payer mix, and staffing shape the local burden. Read the AMA’s survey findings.

A 2022 HHS Office of Inspector General report found that 13% of reviewed Medicare Advantage prior authorization denials met Medicare coverage rules. It also found that 18% of reviewed payment denials met Medicare coverage and plan billing rules. Both percentages describe reviewed denials in that study. They should never be read as percentages of all requests or all claims, or as estimates of current rates across every payer. They demonstrate why a root-cause review needs room for payer processing errors and disputes over coverage. Read the OIG report.

Under the CMS Interoperability and Prior Authorization Final Rule, decision timeframes beginning in 2026 include 72 hours for expedited requests and seven calendar days for standard requests for covered medical items and services under the applicable provisions. The decision-timeframe requirement excludes qualified health plan issuers on federally facilitated exchanges. The rule excludes drug prior authorization from these provisions, and its electronic requirements have their own scope and timeline. Check the payer and request type before treating either number as a deadline for a specific case. Read the CMS prior authorization fact sheet.

In one real case in the OIG report, a Medicare Advantage plan denied a hand MRI because the patient had yet to get an X-ray. Reviewers found the MRI medically necessary and the plan reversed the denial on appeal. The case is a reminder to keep evidence accessible even when a denial arrives with a tidy explanation. Read OIG case D221.

Suppose you find 30 referral-related denials, each taking 18 minutes of follow-up. That is nine staff hours in an illustrative month. If those cases represent $9,000 in expected allowed amounts, $9,000 is the amount at risk before you know how much will ultimately be recovered. If your prevention check requires 12 hours of staff time to run every month, the direct time savings alone fall short. The check might still be worthwhile if it protects collections or prevents avoidable delays. You need both sides of the arithmetic.


Three insights your denial report can hide

The highest-volume issue may be the wrong first project

A general rule to fix the most frequent cause sounds sensible. It can also send a clinic after the wrong problem. Imagine 40 easy demographic corrections and three losses on a costly administered drug. If each demographic correction takes a minute and usually pays on resubmission, while the drug losses reflect a repeatable mismatch between acquisition cost and expected reimbursement, the financial priority may be the drug workflow.

That drug claim might be paid exactly as the contract permits. The practice still loses money if it acquires the drug for more than it expects to collect. The fix could involve making contract and acquisition information visible to the people responsible for planning and operations, while keeping clinical treatment decisions patient-centered. A standard denial report might miss the entire pattern because the claims paid.

Before you rank problems, name what you are trying to protect. It might be cash, physician time, a timely visit, or all three. When those priorities conflict, write down who makes the decision.

 

Better numbers can hide a worse day for patients

A scheduling team that postpones every unresolved authorization may reduce submitted authorization denials. That result could look impressive on a weekly slide. It tells you little about how many patients got care on time.

The same thing can happen on the back end. If you increase the number of claims held before submission, first-pass acceptance among released claims may improve while cash slows. Look at the size and age of the hold queue. Ask who is reviewing the oldest items and what happens near a filing deadline. In a small office, the person who owns the queue may also cover reception on Mondays. The workflow has to account for the actual Monday.

Choose a balancing measure before launch. For authorization checks, use delays or postponements. For a documentation prompt, use physician interruptions or time to sign. For a scrubber, use clean claims held and time to release. Your team should be able to tell whether it prevented work or simply moved the work to someone who is harder to see.

 

The payer’s reason code and the real cause can diverge

A denial labeled “authorization” may reflect a missing approval, the wrong location on an approval, or a valid approval that was never linked to the claim. It might also reflect payer processing. The intervention differs every time. Training the front desk for all four scenarios is an efficient way to hold a meeting and an inefficient way to solve the problem.

Compare the submitted claim, order history, payer response, and authorization record. When the evidence conflicts, make uncertain an available finding. Set a date and an owner to revisit the case. If you demand certainty from the first review, the team may learn to choose whichever category makes the report easiest to close.


A 30-day denial prevention pilot

Step 1 — Pick one corner of the practice

Choose one location, a small service family, and a payer or plan product that appears often enough to study. You might look at referral requirements for scheduled musculoskeletal procedures or missing documentation on a particular imaging service. Avoid starting with every payer and every visit type. You are trying to see whether a specific action makes a specific outcome better.

Write the scope so another person can reproduce it. Include the service dates, claim or line unit, payer product, and how you will handle voided and duplicate submissions. Name a physician sponsor, an operational owner, and a backup. A backup makes the pilot more informative. If the process only works when its creator is present, you have found a dependency worth fixing.

Pick a decision date. Four weeks is enough to learn about workflow in many small pilots. Claims can take longer to mature. Agree upfront which results you will review at day 30 and when you will revisit adjudication or collections.

Step 2 — Build a baseline from records you already have

Pull clearinghouse acknowledgments, billing work queues, remittances, and the relevant scheduling records from an approved environment. Add a small selection of paid claims for comparison. Review cases in date order or use a repeatable sample. Avoid cherry-picking the stories everybody remembers. They are good material for a meeting. They can be a poor estimate of prevalence.

Give each case an internal reference, a service date, a plan or product, a stage, an initial outcome, and an expected allowed amount when you can estimate it responsibly. Add the first point of detection, the earliest point of prevention, and the evidence that supports the finding. Keep shared operational summaries at the aggregate level and keep patient information in authorized systems.

A small clinic can start with a few dozen cases if volume and time are limited. Report the count. A change from six denials to three has a different evidentiary weight from a change from 600 to 300. The small sample can still justify trying an inexpensive adjustment if you can reverse it easily.

Step 3 — Sit with the people who do the work

Trace a few cases together. Ask the scheduler to show you what the screen said at booking. Ask the authorization coordinator how a changed order appears. Ask the coder where the relevant clinical fact is expected to live. Ask the biller what they see before and after transmission.

There is usually a moment when somebody says, “I thought you could see that.” Pay attention to that sentence. It can explain a month of denials. Perhaps a note attached in a payer portal cannot be seen in the practice management system. Perhaps an authorization number sits in a free-text field that never travels with the claim. Perhaps the biller can see the claim but lacks access to the information required to check it.

Step 4 — Add the smallest check that could work

For an intake problem, test a pre-visit exception list for one plan and one procedure family. Show the scheduled service, product, referral or authorization status, and owner in the approved queue. Give staff time to resolve the exception. Have a clinician-directed path for cases in which the administrative status conflicts with the urgency of care.

For a clinical documentation problem, start with a short prompt inside the existing note or charge workflow. Ask for the missing detail where it is known. If the note conflicts with the order, route the conflict for resolution. Keep the question neutral. A prompt that offers the financially attractive answer first can shape the record in ways you will regret.

For a submission problem, use a deterministic rule when the condition is unambiguous. The expected payer identifier is a better candidate for a rule than a judgment about clinical necessity. Run a new rule silently against a small set first. See what it would have flagged, what it would have missed, and how many correct claims it would have slowed.

Step 5 — Create an exception path before the first exception

Write down who acts when a portal is down, the payer gives inconsistent answers, an authorization expires after a reschedule, or the chart contains conflicting information. Include where the action is recorded and when somebody escalates it.

Give staff a way to override a billing hold with a documented reason and appropriate approval. Keep the decision about clinical urgency with the clinician. A claim hold and a care delay belong in different workflows. A rule can stop a file from transmitting. It should never quietly make a patient’s clinical decision.

Measure how often the exception path gets used. A rule that generates overrides all week may be poorly targeted or using incomplete data. Treat overrides as feedback. Review a sample for both false alarms and real problems.

Step 6 — Keep the scorecard small

Use one primary outcome, one process measure, and one or two balancing measures. For a referral pilot, the primary outcome could be first-adjudication referral denials among eligible claims. The process measure could be the proportion of relevant appointments with referral status verified before the visit. The balancing measures could be staff minutes and authorization-related delays.

Use the same definitions before and after the change. Separate results by payer product when there are enough cases. Record volume and service mix. A smaller procedure load can change the raw number of denials without making the process any better.

Set a point at which you will adjust or pause. For example, if the workflow starts adding substantial delays or the tool repeatedly flags correct cases, review the rule before broadening it. If the first week goes badly, capture why. The failure may reveal a missing data element or an unrealistic staffing assumption.

Step 7 — Decide what earns a second month

At day 30, bring the physician sponsor, practice manager, front-desk lead, and billing lead together. Review results, a few exceptions, and one case that surprised the team. Ask where the work moved. Keep the intervention if the evidence supports it and the burden is acceptable. Revise it if the signal is promising and the failure is fixable. Stop it if it creates problems that outweigh the benefit.

Keep a short decision record with what changed, what you measured, what surprised you, and when you will review mature claims. When a payer changes its rules or a new staff member joins, the record explains why the check exists.


Tools, metrics, and resources you can use

Start with the tools you already pay for. Your practice management system usually has a claims or aging export. Your clearinghouse can help locate transaction acknowledgments and submission rejections. Electronic remittance advice, including the 835 transaction when available, lets you review adjudication and adjustments. Your EHR contains the order, clinical record, and often the queue where a prompt should live. An approved internal tracker can tie the review together. Maintain patient-level records only in approved systems with appropriate access controls.

These measures serve different purposes.

  • First-pass acceptance. Divide claims accepted at your named checkpoint on initial submission by initial submissions. Decide whether you mean clearinghouse acceptance or payer acceptance and name it in the report.
  • Initial denial rate. Divide first-adjudication denials by initially adjudicated claims or lines, using the same unit in both places. State how you handle partial denials.
  • Days in accounts receivable. Use one consistent accounting definition and pair the number with aging buckets. A better average can coexist with an old, stubborn balance.
  • A/R over 90 days. Divide the applicable receivable balance older than 90 days by the total applicable receivable balance. State which receivables are included and how credits or write-offs are handled.
  • Expected versus actual payment. Compare remittances against a validated expectation for the relevant service and payer. Keep patient cost sharing, contractual adjustments, and missing payments distinguishable.
  • Staff minutes per exception. Time the actual work across roles. Waiting for a decision and working on a case are both worth measuring, in different fields.
  • Authorization-related patient delays. Count affected appointments and, where possible, the elapsed delay and ultimate disposition. Check whether an apparent improvement comes from a shift in scheduling or cancellation patterns.

For reference material, keep official coding guidance, applicable payer manuals and contracts, fee schedule addenda, and portal confirmations where authorized users can find them. Track the policy source and effective date. If the office depends on an unwritten exception known by one staff member, ask that person to walk through it and document the evidence together.


Pitfalls and what failure looks like

The universal hard stop. A clinic decides no claim should leave without a field that is only relevant for certain plans. Its first-pass acceptance improves among the claims it releases. The hold queue grows, the oldest claims sit untouched, and one person is stuck overriding flags. Repair the rule by narrowing it to the conditions that make the field necessary. Review the first batch it held, including the cases that would have paid.

The perfect dashboard with no owner. Red squares multiply. The morning huddle spends ten minutes reviewing them. Everyone agrees they are red. Put the alert in an existing work queue and name the role expected to act. Check that the person has the information and authority to close it.

The scrubber that inherits an obsolete policy. A payer updates an instruction. The clinic’s software continues to enforce last year’s version. Keep a source, effective date, and review owner for every rule that can stop work. When the original evidence disappears, send the rule back for review.

The documentation project that asks physicians to write more. A leader expands a template to cover every imaginable scenario. Clinicians learn where the defaults are and click through faster. Review whether the added fields capture the specific information the coder needs. Remove fields that simply invite copy-forward behavior.

The polished pilot story. A team shares the successful cases and omits the overrides, delays, and untouched claims. The next location inherits a tool that works in a demo. Share a failed case alongside the best one. State what failed and what the team changed. At OnnX, the question I want our early validation work to answer is whether an upstream check saves more work than it creates. That requires keeping the inconvenient cases in view.


Myth busters for independent practices

Myth 1 — Active coverage means the visit is covered. Active enrollment answers one question. Benefits, network, referrals, authorization, and coverage criteria can raise others. Build checks around the actual service and plan.

Myth 2 — A longer note is easier to defend. A useful note makes the relevant assessment, treatment, and rationale easy to find. Review clarity and accuracy. Word count is a poor quality measure for a chart.

Myth 3 — Every denial is somebody at the clinic’s fault. Payer errors and policy disputes belong in your analysis. Preserve evidence, track the deadline, and use the appropriate correction or appeal channel.

Myth 4 — Every claim that passes the scrubber will get paid. A scrubber checks what it has been configured and equipped to check. Compare payment with validated expectations and review the cases that sail through submission and still go wrong.

Myth 5 — AI is the next step whenever the manual process hurts. First watch someone do the work. A missing field, contradictory rule, or inaccessible screen may explain the pain. Once you can describe the recurring failure, choose the least burdensome intervention that addresses it.


Legal, practical, and ethical considerations

HIPAA and vendors. Before using cloud or AI tools that handle electronic protected health information on the practice’s behalf, determine the vendor’s role and whether a business associate agreement is required. Review risk, permissions, access logs, retention, subcontractors, and incident handling with the appropriate team. Test with synthetic cases where feasible. A signed agreement is one element of a broader privacy and security program.

 

Clinical integrity. Design prompts around what the care team can substantiate. Preserve the source record and use appropriate, dated corrections or addenda when required. Involve a coding professional when billing rules are unclear. If ambient documentation records patient conversations, have counsel and the practice’s privacy lead review applicable recording, consent, and retention requirements before rollout. Give clinicians a way to verify drafts and correct errors where they work.

Patient financial communication. Give patients a clear explanation when coverage or authorization is unresolved, explain the next step, and provide a contact. Have appropriate staff check applicable contract terms and federal or state requirements before moving an unpaid amount to patient responsibility. Review estimates, notices, and financial assistance procedures with qualified advisors. A denial is a claim outcome. It does not, by itself, establish who owes the amount.

Access and fairness. Review whether workflow changes make care harder to obtain for people who rely on interpreters, have limited portal access, or need time to arrange transportation. Make it clear how time-sensitive cases receive clinical review. A patient should be able to reach a person when the system gets stuck. The value of a workflow includes how it handles people who have the hardest time using it.


Future outlook

Electronic prior authorization can shorten some handoffs and make them easier to trace. Under the CMS interoperability rule, applicable API requirements generally begin in 2027, with scope and timing defined by the rule. An electronic response can make a status easier to retrieve. A clinic still has to know which order it belongs to, whether the order has changed, and who acts on the response.

I expect practical progress from tools that let people resolve exceptions inside their normal workflow, show the evidence behind an alert, and send a correction back to the relevant system. A smarter note draft or faster claim check matters when staff can trust the fields they see and have the authority to fix them. Every additional login has to earn its place in a Tuesday morning.


Frequently asked questions

Should our clinic fix eligibility or documentation first?

Start with a defined set of claims and compare frequency, dollars at risk, staff time, and patient impact. For recurring referral mistakes, work with scheduling and intake. For recurring clinical queries, examine the note and charge workflow. Pick the problem you can define, measure, and address with a clear owner.

Is a rejection the same as a denial?

A rejection commonly means a transaction failed an intake or validation step. A denial commonly means the payer adjudicated the claim or line and declined payment under a reason it reports. Check the terms used by your systems. The difference matters because the correction and follow-up paths may differ.

How should we test a claim scrubber?

Start with historical examples and a silent trial. Include correct claims and genuine errors. Count false positives, missed errors, and time added. Ask the vendor to show the rule source, the override process, and the audit history. A pilot succeeds when the team can resolve flagged issues efficiently and send valid claims through on time.

Can a small clinic run this without an analyst?

Yes. One billing lead and an operational partner can review a small, consistent sample. Start with a single payer product or service family and a weekly review of exceptions. Use an approved system for patient information and share only aggregate findings outside the authorized workflow.

Can an ambient scribe solve documentation denials?

An ambient scribe can help draft a record. Its value for billing depends on the quality and relevance of the resulting note, clinician verification, and the connection to coding and charge capture. Test whether queries or rework decrease and whether review time or correction burden rises. Measure the outcome that motivated the purchase.

What should we do when the payer appears to be wrong?

Check the policy and effective date, compare the submitted claim with the payer’s response, and gather the relevant evidence. Assign the case to someone who can verify the available correction or appeal options and the associated deadlines. If you find a repeated pattern, log the cases together so the practice can evaluate whether broader escalation is warranted.


References


Final Thoughts

A practice learns more from tracing one preventable denial all the way back than from adding another column to its aging report.

Get Involved

If your billing team stopped fixing the same mistake tomorrow, where in your practice would it show up first?

Comment with one recurring handoff you would change, using a general example without patient or confidential details.

Repost this article to help another physician or clinic owner ask where the next denial can be prevented.


About the Author

Dr. Daniel Cham is a physician, medical technology consultant, and founder of OnnX, an AI-powered medical billing SaaS designed to help small and midsize clinics eliminate unnecessary billing intermediaries. His work spans healthcare management, practice operations, and medical billing, with a focus on practical ways to reduce administrative burden and improve the flow of information across care teams.

Editorial Note

This article is for general education. Consult qualified legal, clinical, coding, or compliance professionals for advice on a specific practice, payer policy, or patient situation.


Keep the Conversation Going

I share practical lessons from healthcare operations, medical billing, and building technology for independent practices. If you want to put one of these ideas to work, start with a case your team already understands and see what it teaches you about the rest of the process.

Connect: LinkedIn | Website | YouTube| Spotify

P.S. You’ll find a free download in the Featured section of my LinkedIn profile. No signup required.


#RevenueCycleManagement #MedicalBilling #DenialPrevention #PriorAuthorization #IndependentPractice #PhysicianEntrepreneur #HealthcareAI #PracticeManagement #ClinicalDocumentation #OnnX

 

Tuesday, November 10, 2026

Your AI Might Be Your Best Employee. Or Your Most Expensive Competitor.

The uncomfortable question every independent physician should ask before adopting AI: When technology learns from your practice, who benefits from what it learns?



“The good physician treats the disease; the great physician treats the patient who has the disease.” — Sir William Osler

 

The Great Healthcare AI Debate: Who Owns the Intelligence?

Imagine this.

You spend 20 years building a successful medical practice.

You develop better workflows. You train your staff. You learn which insurance requirements create problems. You discover documentation patterns that prevent coding errors. You figure out how to get claims paid without spending half your life chasing insurance companies.

Then you hire AI.

It promises to reduce administrative work, improve billing accuracy, automate repetitive tasks, and give you back your evenings.

Wonderful.

But here is an uncomfortable question:

Are you buying intelligence, or are you contributing your hard-earned intelligence to someone else's business?

Imagine your AI vendor becoming smarter from the operational knowledge generated by thousands of medical practices.

Now imagine that you have no clear understanding of what happens to your information, how long it is retained, whether it is used for model training, or who can access it.

Your competitor down the street might be using the same vendor.

Are you both benefiting from the same technology?

Or are you unknowingly helping build an ecosystem in which the vendor owns the intelligence and the physician merely rents access?

Let's be clear. A cloud AI model does not automatically learn and redistribute your billing strategies every time you submit a prompt. Training, inference, retention, and data sharing are different technical processes.

But that distinction makes the question even more important.

If you do not understand what happens to your data, you do not fully understand the technology you purchased.

And that is a dangerous way to run a medical practice.

Welcome to the new healthcare debate.

The issue is no longer whether physicians should use AI.

The issue is whether physicians will remain in control of the intelligence that AI creates.


The Biggest Problem in Healthcare May Not Be What We Think

Physicians are drowning in administration.

They spend years learning medicine, only to discover that running a practice also requires expertise in insurance eligibility, prior authorization, documentation requirements, coding, claim submission, payer policies, and reimbursement.

Apparently, medical school forgot to include a degree in insurance-company diplomacy.

A typical encounter may involve:

  • Patient registration.
  • Insurance verification.
  • Referral review.
  • Authorization.
  • Clinical documentation.
  • Medical decision-making.
  • Coding.
  • Charge capture.
  • Claim submission.
  • Payer adjudication.
  • Payment reconciliation.

One missing piece of information can travel through this entire process before anyone notices.

And then everyone gets involved.

The front desk investigates.

The billing department investigates.

The physician receives a query.

The office manager investigates.

Eventually, someone discovers that the problem began with information that was incomplete three weeks earlier.

Congratulations. You have successfully created a team-building exercise nobody wanted.

But here is the bigger problem.

We have become very good at repairing problems that should never have happened.

A coding query may originate from incomplete documentation.

A rejection may originate from incorrect patient or provider information.

A denial may involve eligibility, coverage, authorization, coding, or medical necessity.

A payment delay may originate much earlier in the workflow.

These are different problems and require different corrective actions.

A clearinghouse rejection is not the same as a payer denial. One generally occurs before payer adjudication; the other follows the payer's adjudication process.

Yet practices often treat every unpaid claim as another item on the follow-up list.

That is like repeatedly mopping the floor while refusing to repair the leaking pipe.

The best billing problem is the one that never happens.

This is the difference between reactive billing and upstream billing intelligence.


Cloud AI Versus Private AI: A False Choice?

The industry is debating two approaches.

One side says healthcare needs cloud AI, connected EHRs, interoperability, and shared intelligence.

The other says practices need private AI, stronger infrastructure isolation, and control over proprietary information.

Both have a point.

Both can also be wrong.

The cloud argument

Healthcare information is fragmented.

One system contains the clinical record.

Another handles scheduling.

Another manages billing.

Another handles laboratory results.

Another handles insurance information.

Standards such as HL7 and FHIR help these systems exchange information.

AI can help interpret unstructured documentation, organize information, and support workflows across different platforms.

That is valuable.

But let's challenge one assumption.

Connecting more systems does not automatically create better healthcare.

If the underlying information is inaccurate, inconsistent, or incomplete, connecting everything simply allows bad information to travel faster.

Garbage in. Faster garbage out.

AI is not a magic translator that can repair every broken interface or determine clinical truth from incomplete documentation.

Interoperability requires standards, integration, identity matching, terminology mapping, permissions, and validation.

The private AI argument

Private AI offers another approach.

A practice may choose dedicated infrastructure, a private cloud deployment, or a locally hosted model.

This can improve control over data access and processing.

It may also provide predictable pricing in certain arrangements.

But private AI is not automatically secure.

A server in a locked closet is still vulnerable if nobody patches it, monitors it, backs it up, or knows how to recover it.

A small medical practice does not necessarily need to become its own technology company.

Owning a server does not make you a cybersecurity expert.

The answer is not to choose between connection and isolation.

The answer is to separate interoperability from unrestricted data use.

A medical practice should be able to exchange information with an authorized hospital without automatically allowing a commercial AI vendor to reuse its proprietary operational information.

Connect the information. Protect the intelligence.

That is the architecture worth discussing.


The Statistics: Physicians Are Already Moving Toward AI

The AI revolution is not waiting for medical practices to catch up.

The American Medical Association's 2026 Physician Survey on Augmented Intelligence reported:

  • 81% of physicians use AI professionally, compared with 38% in 2023.
  • 86% identified data privacy assurances as important to AI adoption.
  • 88% emphasized the importance of robust safety and efficacy validation.
  • 85% wanted physicians involved in decisions about AI adoption.
  • 70% saw opportunities for AI to automate tasks contributing to burnout.
  • 40% reported being equally excited and concerned about AI.

The numbers reveal something interesting.

Physicians are not necessarily afraid of AI.

They are afraid of adopting something they cannot adequately evaluate, control, or trust.

And frankly, they should ask questions.

A software demonstration is not clinical validation.

A HIPAA statement is not a complete security assessment.

A productivity claim is not proof of financial benefit.

Physicians do not need more AI promises. They need fewer administrative problems.


Three Experts. Three Lessons. One Important Message.

 

Dr. John Whyte — American Medical Association

Lesson: AI should support physicians, not displace their judgment.

Dr. Whyte and the AMA have emphasized responsible AI adoption, physician involvement, and the importance of trust.

The 2026 physician survey reinforces the importance of privacy, safety, and professional oversight.

My interpretation:

Do not purchase AI because it promises to replace human work.

Purchase it because it can improve the conditions under which humans perform that work.

A faster wrong answer is still wrong.

Practical advice: Establish which decisions AI may recommend, which actions it may perform, and which decisions require physician or staff approval.

 

Dr. Jonathan Perlin — Coalition for Health AI

Lesson: Governance must be part of the product, not an afterthought.

The Coalition for Health AI has developed governance resources addressing organizational oversight, risk assessment, responsible data management, vendor management, and education.

For a small practice, this does not mean hiring an army of compliance officers.

It means knowing who is responsible for AI, what the system can access, and how problems are investigated.

Practical advice: Document AI ownership, permissions, intended use, oversight, and escalation procedures.

If nobody owns the decision, nobody owns the risk.

 

Ada Tsoi, PhD — UNC Health

Lesson: Evaluate the application, not just the technology.

CHAI's AI assessment work emphasizes evaluating specific use cases and the risks associated with actual deployment.

A system that summarizes administrative information is not necessarily equivalent to one that accesses patient records or influences clinical decisions.

The product name alone tells you very little about its real-world risk.

Practical advice: Test the actual workflow, permissions, and outputs before granting broad access.

The risk is not simply what AI can do. It is what you allow it to do.


Five Myths About AI in Medical Billing

MYTH 1: HIPAA compliance means AI is automatically safe.

Reality: HIPAA obligations, business associate agreements, security safeguards, retention, and permitted data use must be evaluated in context.

A BAA is important when required. It is not a magic shield.

MYTH 2: Every cloud AI model learns from every customer.

Reality: No. Vendors have different policies. Some restrict training on customer data. Others may have different retention or product-improvement arrangements.

Ask for written terms.

MYTH 3: Private AI is always better.

Reality: Security depends on implementation, monitoring, maintenance, and recovery.

A poorly managed private server can be less secure than a professionally managed cloud environment.

MYTH 4: Automating billing eliminates billing problems.

Reality: Automation can accelerate bad processes.

Validate information before allowing AI to propagate it.

MYTH 5: Denial management is the ultimate solution.

Reality: Recovering denied claims is important. Preventing recurring upstream errors is equally important.

Stop celebrating how efficiently your practice fixes the same mistake. Start asking why it keeps happening.


Recent News: The AI Agent Is No Longer Just a Chatbot

One of the most important developments in healthcare technology is the transition from conversational AI to autonomous AI agents.

A chatbot responds.

An agent may access information, create tasks, send messages, update workflows, and execute authorized actions.

That changes the risk equation.

In November 2026, Reuters reported on Australia's plans for stronger AI incident reporting and oversight following an incident involving an AI agent accessing a government Medicare medical statistics portal without authorization.

The incident should not be confused with evidence that patient records were stolen.

But it illustrates a larger issue.

An AI agent can interact with systems beyond the immediate conversation.

That requires careful permissions and monitoring.

The practical lesson for medical practices:

Do not give an AI agent the keys to the building because you asked it to open one door.

CHAI's October 2026 AI Intake Playbook also offers a useful development. Its assessment framework includes standardized controls and evidence requirements to help organizations evaluate AI vendors more consistently.

Meanwhile, healthcare cybersecurity guidance increasingly emphasizes third-party risk, incident response, and business continuity.

The message is becoming difficult to ignore.

AI governance is no longer just an enterprise IT issue.

It is a business survival issue for independent medicine.


The Six Most Expensive Pitfalls to Avoid

Before signing another software agreement, consider these questions.

1. Who owns the information?

Clarify ownership, permitted uses, generated records, and portability.

2. Is our data used for model training?

Ask whether prompts, outputs, clinical information, or workflow data are retained or used for training or product improvement.

3. Who has access?

Identify vendor personnel, subcontractors, and external integrations.

4. Can we audit the system?

Demand meaningful logs showing access, recommendations, and actions.

5. What happens when the vendor goes down?

Can your staff continue essential operations?

6. Can we leave?

Can you retrieve your information, revoke access, and transition without losing essential records?

One more thought:

A vendor's real value is not measured only by what happens when everything works. It is measured by what happens when something fails.


Legal and Ethical Implications: Technology Does Not Transfer Responsibility

AI does not automatically transfer a medical practice's legal obligations to its software vendor.

Physicians should consider:

  • HIPAA privacy and security requirements.
  • Business associate agreements where applicable.
  • California medical information privacy requirements.
  • Applicable state and federal consumer privacy laws.
  • Data retention and deletion.
  • Third-party subcontractors.
  • Documentation integrity.
  • Coding and billing accuracy.
  • Human oversight.
  • Incident notification and recovery.

Clinical documentation must accurately represent the encounter.

AI should not invent findings, manufacture medical necessity, or encourage unsupported coding.

Ethically, patient confidentiality, fairness, transparency, and physician autonomy remain central.

The algorithm may generate the recommendation. The practice must understand who is accountable for the action.


A Practical Ten-Step AI Adoption Strategy

A three-physician practice does not need a million-dollar IT department.

It needs discipline.

Step 1: Find the pain. Identify the recurring administrative problem that consumes the most time.

Step 2: Measure it. Establish baseline error rates, staff hours, and financial consequences.

Step 3: Map the workflow. Find where information originates, changes, becomes incomplete, or disappears.

Step 4: Classify the data. Separate protected health information, operational data, and proprietary business intelligence.

Step 5: Evaluate the vendor. Review security, model training, retention, subcontractors, and contractual terms.

Step 6: Start small. Pilot one workflow using synthetic or appropriately de-identified data where possible.

Step 7: Keep humans involved. Define which recommendations require approval.

Step 8: Monitor performance. Measure accuracy, rework, and unintended consequences.

Step 9: Prepare for failure. Establish access revocation, downtime procedures, backups, and recovery plans.

Step 10: Expand only when evidence supports it. Do not automate ten workflows before proving one works.


What Should Physicians Actually Measure?

Forget the number of AI features in the sales presentation.

Measure operational outcomes.

Useful metrics include:

  • First-pass claim acceptance.
  • Clearinghouse rejection rate.
  • Payer denial rate.
  • Clean claim rate.
  • Days in accounts receivable.
  • Eligibility error frequency.
  • Authorization turnaround time.
  • Documentation query rate.
  • Staff rework hours.
  • Manual data-entry volume.
  • AI recommendation correction rate.
  • Vendor downtime.
  • Security incidents.
  • Recovery time.

Separate technical rejections from payer denials.

Separate documentation problems from authorization problems.

Separate preventable errors from legitimate payer disputes.

If you cannot measure the problem, you cannot prove the technology solved it.


The OnnX Perspective: The Best Billing Problem Is the One That Never Happens

This is where the debate becomes personal for me as a physician-entrepreneur.

I have spent considerable time thinking about why medical practices repeatedly encounter the same administrative and billing problems.

And I keep returning to one uncomfortable observation.

We have built an industry around fixing problems that often begin before the billing department ever sees them.

What if we changed the starting point?

What if the objective was not simply to process claims faster, but to improve the information that eventually becomes a claim?

That is the thinking behind OnnX 2.0.

OnnX is an upstream intelligence platform for healthcare, built by physicians and medical billers.

Its philosophy is simple:

Reduce downstream administrative and billing noise by improving the quality, structure, and continuity of information upstream.

We are interested in the relationship between:

  • Patient registration.
  • Insurance eligibility.
  • Scheduling.
  • Authorization.
  • Clinical encounters.
  • Documentation.
  • Coding.
  • Charge capture.
  • Claims.
  • Payer requirements.
  • Payment outcomes.

These are not isolated transactions.

They are connected pieces of one operational process.

The OnnX approach is built around six principles:

Capture → Structure → Preserve → Propagate → Act → Learn

Capture relevant information.

Structure it.

Preserve its context.

Propagate validated information to authorized workflows.

Act when a problem is identified.

Learn from outcomes.

The objective is not to become another traditional RCM service provider.

It is to develop upstream intelligence that helps practices recognize recurring problems before they become downstream billing work.

Consider the difference.

Traditional question:

"Why wasn't this claim paid?"

Upstream question:

"Why did the information that created this claim become incomplete or inconsistent in the first place?"

One question looks backward.

The other creates an opportunity to improve the next encounter.

A rescued claim is a recovery. A claim that never needed rescuing is progress.

That is the philosophy behind OnnX 2.0.

And it is why we believe independent practices deserve technology that helps them retain control of their operational intelligence.


The Future: From Administrative Automation to Intelligent Medicine

The future of healthcare will not be determined by the biggest AI model alone.

It will depend on the quality of information, the architecture connecting systems, and the safeguards governing decisions.

AI agents will increasingly coordinate administrative workflows.

EHRs will become more connected.

Clinical and operational data will become more structured.

Revenue-cycle systems will move toward earlier detection of problems.

But there is a danger.

We could spend billions automating broken processes and call it innovation.

We could create faster documentation queries, faster denials, faster appeals, and faster administrative chaos.

Or we could rethink the process itself.

The future is not a faster billing department. It is a medical practice that needs less billing repair.

Physicians should not have to choose between innovation and independence.

They should not have to sacrifice privacy to obtain interoperability.

And they should not have to become cybersecurity engineers just to purchase useful software.

The next generation of healthcare technology must be practical, secure, accountable, and financially sustainable.

That is a much higher standard than simply adding an AI button to another application.


Frequently Asked Questions

1. Is cloud AI safe for medical practices?

It can be, depending on the vendor, configuration, contractual terms, access controls, and intended use. Evaluate the actual deployment rather than assuming all cloud platforms are equally secure.

2. Does HIPAA prevent AI vendors from using patient information?

HIPAA imposes restrictions on covered entities and business associates. Permitted uses depend on the applicable legal framework and agreements. A BAA does not automatically authorize every form of data use.

3. Does private AI eliminate data leakage?

No. It can provide greater infrastructure control, but security still depends on access management, maintenance, monitoring, and incident response.

4. Does a cloud AI model learn from my billing data?

Not necessarily. Training policies differ. Ask whether information is retained, used for training, used for product improvement, or shared with subcontractors.

5. Should a small medical practice install its own AI server?

Not automatically. Compare private hosting, managed private cloud, and appropriately governed commercial cloud services based on actual security, cost, and operational requirements.

6. Can AI eliminate medical billing denials?

No. It may help prevent certain avoidable errors, but coverage disputes, medical necessity determinations, payer policies, and other legitimate issues will remain.

7. What is upstream billing intelligence?

It is the use of structured information and intelligent workflows to identify and prevent administrative problems before they become coding, claim, or payment problems.

8. How should a practice start?

Choose one recurring problem, establish a baseline, pilot a controlled solution, measure results, and expand only when evidence supports it.


Final Thoughts: Stop Renting Intelligence Without Understanding What You Own

There is a bigger issue behind the healthcare AI debate.

For decades, independent physicians have depended on external systems to manage increasingly complicated administrative processes.

Now AI promises to make those systems smarter.

That is exciting.

But smarter systems do not automatically create more independent practices.

The question is whether physicians will understand and control the information, decisions, and workflows that define their businesses.

We should welcome innovation.

We should demand interoperability.

We should protect patient information.

We should challenge vendors.

And we should stop confusing automation with progress.

The greatest competitive advantage in medicine may not be the AI you purchase. It may be the intelligence you preserve.


Get Involved: Help Shape the Future of Independent Medicine

I have three questions for physicians, clinic owners, administrators, and medical billing professionals.

1. Provoke: If your AI vendor became smarter from your practice's operational experience, would you know exactly what it learned, what it retained, and who benefits?

2. Comment: What concerns you most: AI costs, data privacy, vendor dependency, or the administrative problems that AI is supposed to solve?

3. Share: If you believe independent physicians deserve better technology and greater control, repost this article and bring another physician into the conversation.

Three things worth remembering:

Don't automate a broken process. Fix the process first.

Don't confuse access to intelligence with ownership of intelligence.

Don't let the future of independent medicine be designed without independent physicians.

Let's move from reactive billing to intelligent prevention.

Let's build technology around the realities of medical practice.

Let's make AI work for physicians, not the other way around.


About the Author

Dr. Daniel Cham is a physician, entrepreneur, and medical technology consultant with experience in clinical practice, healthcare management, and medical billing.

As founder of OnnX 2.0, he explores how AI, structured information, and upstream billing intelligence can help independent physician practices reduce administrative friction and strengthen operational sustainability.

His work focuses on the intersection of clinical care, technology, and the business of medicine.


Disclaimer / Note

This article is provided for general educational and informational purposes. It does not constitute legal, medical, cybersecurity, or financial advice. Healthcare organizations should consult qualified professionals regarding their particular regulatory, contractual, clinical, and operational circumstances.


References

  1. The Patient Got Better. The Claim Got Denied. And Now AI Wants to Join the Argument.
    Explores healthcare AI, administrative inefficiency, accountability, and the importance of addressing problems before they become billing disputes.
  2. Revolutionizing Medical Billing: How AI and Automation Are Enhancing Accuracy, Efficiency, and Reducing Denials
    Discusses AI vendor selection, data ownership, audit rights, contract terms, model transparency, and implementation safeguards.
  3. Healthcare Doesn't Have an AI Problem. It Has an Information Problem. And Your Billing Department Is Paying for It.
    Examines fragmented healthcare information, interoperability, data quality, and why better information must come before better automation.
  1. Coalition for Health AI (CHAI): AI Intake Playbook and Common Intake Controls
    A healthcare-focused framework for evaluating AI vendors, assessing deployment risks, reviewing supporting evidence, and strengthening organizational AI governance.
  2. Reuters: Australia to Mandate AI Breach Reporting and Create Regulator After OpenAI Incident
    A real-world example of why AI-agent permissions, cybersecurity controls, monitoring, and incident reporting matter. The reported incident involved unauthorized access to a Medicare medical statistics portal; it should not be described as a confirmed exposure of patient records.
  3. BakerHostetler: Digital Health and AI—Key Regulatory, Reimbursement and Policy Developments
    Reviews evolving healthcare AI governance, vendor diligence, contracting, reimbursement, privacy, security, and accountability considerations.

Continue the Conversation

Medicine, technology, and business operations are changing together. Explore more perspectives, practical strategies, and discussions about the future of independent healthcare.

Connect: LinkedIn | Website | YouTube| Spotify

Knowledge is not valuable simply because we collect more of it. It becomes valuable when we use it to make better decisions. Keep questioning, keep learning, and help shape the future of medicine.

Start your journey toward better healthcare intelligence today.

PS: Check the Featured section of my LinkedIn profile for a free resource. No signup required.

If this perspective resonates, consider reposting it to help more physicians and clinic owners rethink the relationship between AI, medical billing, and practice independence.


#OnnX #OnnX2 #HealthcareAI #MedicalBilling #UpstreamBillingIntelligence #RevenueCycleManagement #PhysicianEntrepreneur #IndependentMedicine #MedicalPracticeManagement #HealthcareInnovation #ArtificialIntelligence #HealthcareCybersecurity #DataPrivacy #HIPAA #EHR #FHIR #ClinicalDocumentation #ValueBasedCare #PhysicianLeadership #HealthIT

 

Your Billing Team Is Cleaning Up Problems It Didn’t Create

How independent clinics can trace claim denials back to the front desk, the exam room, or the payer—and test a fix in 30 days. “Patients d...