Wednesday, May 14, 2025

🧬 "Your Insurance Won’t Cover Immortality — But Your Patients Still Want It"

How to Navigate Biohacking, Longevity Care & Billing Without Losing Your License (or Your Mind)


πŸ’₯ The Awkward Pause That Said It All

A patient looked me straight in the eye after I explained that her peptide therapy, cold plunge routine, and IV NAD+ drip wouldn’t be covered by her insurance.

She paused. Then asked:

“So… you're telling me I have to choose between feeling better and going bankrupt?”

That hit hard.

Not because I didn’t know the answer. But because the system doesn’t.

Here we are. Modern medicine has leapt forward, yet insurance billing feels like it’s still stuck in the past.

And as doctors, we’re caught in the middle of this.


🚨 Hot Take of the Day:

Insurance isn’t the enemy. But when it comes to biohacking and longevity, it’s definitely not your best friend.

If you want to offer the cutting-edge care your patients are asking for—from hormone therapy to cellular rejuvenation—you need to get creative.

It’s time to rethink your approach.


⚙️ 7 Practical Tips for Offering Longevity Care Without Burning Yourself Out


1. Don’t Call It “Anti-Aging”

Let’s be honest—this term can make some people roll their eyes.
Instead, talk about what it actually does:

  • 🧠 "Boosting cognitive function"

  • πŸ’ͺ "Enhancing metabolism"

  • πŸ”‹ "Promoting cellular energy"

The focus is on benefits, not buzzwords.


2. Start With the Basics

You don’t need a cryotherapy chamber and a pile of gadgets to get started.

  • Focus on sleep, stress management, and nutrition.

  • Get results first—tech and supplements can come later.


3. Bundle Treatments Into Packages

Don’t just sell individual treatments.
Create transformative journeys:

  • "Energy Optimization Plan"

  • "Brain Power Boost Program"

  • "Total Inflammation Reset"

Offer results in a neat package. It’s a lot easier for your patients to understand.


4. Be Clear About What Insurance Will and Won’t Cover

Set expectations upfront:

  • ✅ Covered: Lab tests, wellness exams, follow-ups

  • ❌ Not Covered: IV drips, peptides, advanced therapies

The key is clarity. No one likes surprise bills.


5. Document, Document, Document

You’re doing something new, so make sure everything is well-documented.

  • Informed consent is your best friend.

  • Always track the therapies and treatments, especially those that aren’t FDA-approved.


6. Speak in Plain Language

Avoid medical jargon like “oxidative stress” or “neurodegeneration.”
Instead, say: “This helps your body create more energy and function better.”


7. Don’t Fall for the Snake Oil Trap

We’re in the wild west of longevity—it’s tempting to go for the quick sale with the latest “miracle treatment.” But if it’s not proven, say so. Always.
Transparency is key to earning your patients’ trust.


πŸŽ™️ What Experts Are Saying


🧠 Dr. Peter AttiaLongevity Specialist, Author of Outlive

“Right now, we’re in the translation gap. Insurance doesn’t support prevention, and the truth is—many patients just don’t know the difference yet. But it’s up to us to educate and lead.”

πŸ”Ή Takeaway: Don’t wait for insurance to catch up—take the lead now.


πŸ’ͺ Dr. Gabrielle LyonMuscle-Centric Medicine Expert

“I chose a cash-based model because it gave me the freedom to treat patients as individuals, not insurance codes.”

πŸ”Ή Takeaway: Patients are willing to pay if they see value in what you offer.


πŸ’‘ Dr. Dana Corriel — Founder of SoMeDocs

“Innovation is essential, but so is compliance. If you’re offering cutting-edge therapies, document and disclose everything properly.”

πŸ”Ή Takeaway: Be innovative, but stay protected.


😬 My “Wellness Coaching” Disaster

When I first got started, I thought I could cleverly code a peptide consult as a “wellness coaching session.”
Guess what?
Denied. Flagged. Big payer letter.

It was embarrassing—but it taught me a lesson: Clarity is your friend. No clever shortcuts.

Now, I clearly separate what’s covered and what’s not—and patients appreciate the honesty.


❓ Your Top FAQs


Q: Can I bill for biohacking treatments?

A: Not typically. Things like IV NAD+ and peptide therapy are not covered by insurance. Keep them as cash pay only and make sure your patients know why.


Q: Can patients use HSA/FSA for biohacking services?

A: Sometimes. With a medical necessity letter, some treatments may qualify, but don’t count on it. Always check the rules.


Q: Is it risky to offer experimental treatments?

A: Only if you’re not transparent with your patients. Use informed consent and be honest about what’s proven and what’s not.


Q: Should I even bother offering longevity care if insurance won’t cover it?

A: Yes, absolutely. Start small. Focus on offering real value and building trust—patients will pay for results, even if insurance won’t foot the bill.


Q: How do I begin offering longevity medicine?

A: Start with the basics:

  • Track labs, optimize sleep, and focus on nutrition first.

  • Educate your patients with free content (blogs, videos, etc.).

  • Add advanced offerings like IV therapy and nutraceuticals once you’ve built trust.

  • Consider a cash-pay model or a hybrid concierge if you need it.


πŸ”¬ Recent References on the Topic


  1. FDA Cracks Down on Compounded Peptides
    Recent FDA scrutiny is raising concerns about the safety and regulation of compounded peptides and their use in anti-aging treatments.
    πŸ‘‰ Learn more on MedPage Today.


  1. AMA Discusses Expanding CPT Codes for Preventative Longevity Labs
    The AMA has been considering changes to better accommodate the increasing demand for preventive care and longevity therapies.
    πŸ‘‰ Dive into the latest coding guides from the AMA here.


  1. Health Affairs 2025 Report on Reimbursing Preventive Precision Medicine
    A new report advocates for better insurance reimbursement models to support precision medicine and preventive treatments.
    πŸ‘‰ Explore the latest report on Health Affairs.


πŸ”₯ Final Thoughts

The healthcare landscape is shifting. Patients are asking for more personalized care—but the system is lagging behind. The key is staying ahead of the curve, offering what your patients want, and being honest about the process.

You can’t wait for insurance to catch up. It’s time to lead the charge. Create the future you want.


πŸ“£ Got your own experience with longevity treatments and billing? Let me know in the comments.
πŸ“© Want more insights on how to integrate biohacking into your practice? Subscribe to my newsletter.
πŸŽ™️ Prefer to listen? Stay tuned for my next podcast episode!


πŸ”– Suggested Hashtags:

#LongevityMedicine, #BiohackingHealth, #PeptideTherapy, #CashPayCare, #MedicalBilling, #PreventiveMedicine, #FunctionalMedicine, #HealthOptimization, #DirectCareModel, #FDAupdates, #CPTcodes, #FutureOfHealthcare, #MedicalEntrepreneur, #DoctorInnovators, #MedTechTrends

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