Friday, October 16, 2026

The Insurance Company Said Yes. The Patient Couldn't Go. Who Calls That a Success?

Dr. Sameen Farooq's account reveals healthcare's dangerous blind spot: we measure whether an authorization is approved, but do we measure whether the decision arrives while it can still help?


“To the patient, all of this looks like one delay. To the practice, each is a different failure point requiring a different solution.” —
Comron Saifi, MD, orthopedic spine surgeon, KevinMD


Healthcare has a peculiar superpower: It can solve an administrative problem after the opportunity to use the solution has disappeared.

A request is denied. Someone gathers more documentation. A physician makes a phone call. An appeal follows. A decision is reconsidered. Eventually, the answer changes from no to yes.

The dashboard turns green.

Everyone can breathe again.

Except, sometimes, the patient.

On October 16, 2026, New York City physician Dr. Sameen Farooq, MD, described a dying patient whose planned transfer for end-of-life symptom management was delayed after an insurer denied coverage for “lack of medical necessity.”

A peer-to-peer review and appeal followed. About a week later, the denial was reversed.

But the patient's condition had deteriorated. Her blood pressure had fallen into the low 70s, and Dr. Farooq considered transportation unsafe. She died on the hospital's medical-surgical unit.

The patient, her daughter, the hospital, and the insurer were not named in the published account.

We should respect those limits rather than manufacture identities to make the story more dramatic.

The facts reported by Dr. Farooq are already sobering enough.

The insurer eventually approved the care. The circumstances had changed.

The paperwork caught up. The patient did not.

This account does not independently establish that the denial caused the patient's death or that a different process would have changed the outcome. It does, however, raise a question healthcare should not dismiss:

Can a decision be administratively successful and operationally useless?


The world's most expensive game of telephone

Consider what happens when a clinical decision must travel through a fragmented administrative system.

A physician documents the patient's condition. A staff member translates that information into a request. The request goes to a payer or utilization-management organization. A reviewer evaluates it against applicable criteria. If the request is denied, someone must understand the reason, obtain any additional information, and decide whether to appeal.

Each handoff creates an opportunity for delay, confusion, or missing information.

Now add a patient whose condition is changing while everyone waits.

The clinical situation is moving. The administrative request may not be.

It's like tracking a moving vehicle with a photograph taken last Tuesday.

The photograph might be accurate. It might even be beautifully documented. But it cannot tell you where the vehicle is now.

Healthcare does not need to eliminate every administrative review. Coverage rules, medical necessity, patient safety, and responsible resource allocation matter.

It does need to recognize that a request is not a static object when the patient's condition is changing.

A process that cannot incorporate meaningful new information risks answering yesterday's question while everyone is trying to manage today's reality.


Three clocks. One patient. No pause button.

In an October 13, 2026, KevinMD article, orthopedic spine surgeon Comron Saifi, MD, described prior authorization as three distinct operational clocks: completing the clinical record, preparing a clean submission, and waiting for the payer's decision.

He wrote:

“To the patient, all of this looks like one delay. To the practice, each is a different failure point requiring a different solution.”

That is a useful distinction.

Clock one: Clinical documentation. How long does it take to complete the relevant record?

Clock two: Submission readiness. How long does it take to assemble the required information, route the request correctly, and submit it?

Clock three: Payer review. How long does it take to reach a decision after submission?

These clocks have different owners and different remedies.

An unfinished note may require a better workflow. A request sent to the wrong organization may require better routing. A complete request that remains under review may require payer follow-up or escalation.

Measuring only the total number of days tells us that the process was slow. It does not necessarily tell us why.

And without understanding why, organizations risk applying the wrong solution to the right problem.

You cannot fix a routing error by hiring more appeal writers. You cannot fix a genuine clinical disagreement by making the printer faster.

The patient experiences one delay. The organization needs to identify every avoidable interval inside it.


The contrarian idea: A denial may be the receipt, not the original problem

The healthcare revenue cycle tends to become highly attentive after something goes wrong.

A claim is rejected. A document is missing. A payer requests clarification. A denial arrives.

Suddenly, everyone is investigating.

The billing team opens another portal. The physician receives another message. Someone searches for a document that everyone remembers seeing but nobody can find.

The administrative detective story begins.

But what if the missing information could have been identified before submission? What if the required documentation had been easier to locate? What if a handoff had been completed correctly the first time?

These are important questions, although Dr. Farooq's account does not establish that a documentation or data-quality defect caused the denial in his patient's case.

The broader operational principle is this:

Some failures become visible downstream even though their contributing conditions existed upstream.

A denial is an event that can be counted. The underlying process weakness may be harder to see.

It could be inconsistent information, unclear responsibility, an incomplete request, a routing error, or a genuine disagreement about coverage. Those are different problems, and they should not be lumped together.

The mistake is treating every denial as the same kind of failure.

Sometimes an appeal is exactly what is needed. Sometimes the answer is better documentation. Sometimes the payer's decision deserves challenge. Sometimes the process needs redesign.

The first job is to find out which situation you are dealing with.

Otherwise, healthcare risks becoming exceptionally good at repairing the same problem repeatedly.


The green dashboard problem

Imagine a management dashboard showing the following:

  • Authorization initially denied.
  • Appeal submitted.
  • Decision reversed.
  • Case closed.

From an administrative perspective, that may be a successful resolution.

But what does “case closed” actually mean?

Was the intended care delivered? Was it still clinically appropriate? Did the patient remain eligible for the planned service? Did another barrier appear after approval?

A reversed denial tells us that the decision changed. It does not, by itself, tell us what happened next.

Nor does every reversal prove that the original decision was unreasonable. An appeal may contain new evidence or clarify an initially ambiguous request.

The point is not to presume fault. It is to distinguish administrative outcomes from the outcomes they are intended to support.

A closed ticket is not the same thing as a completed mission.

Imagine an airline reporting that your delayed flight was successfully resolved because the airline eventually approved your boarding pass—after the plane had departed.

The documentation would be immaculate. Your vacation would still be in trouble.

Healthcare's stakes are obviously different. The underlying lesson is the same: process completion should not be mistaken for real-world success.


The metric healthcare should stop overlooking

Organizations commonly measure authorization turnaround times, denial rates, approval rates, and appeal outcomes.

Those measures matter. But considered alone, they do not capture the full operational journey.

Healthcare organizations should consider tracking:

Time to initial decision: How long did the first response take?

Time to final resolution: How long did the request remain unresolved after a denial or dispute?

Time to action: How long after approval did the intended service actually occur?

Documentation-related rework: How often did requests require corrections or additional information?

Escalation time: When clinically meaningful changes occurred, how quickly did the relevant information reach the appropriate decision-maker?

Feasibility after delay: Was the original plan still appropriate and safely achievable when the decision arrived?

Reason for reversal: Did the appeal introduce new information, correct an administrative problem, or reveal a substantive disagreement?

These are proposed measures, not claims that all organizations currently ignore them.

They also require careful interpretation. A poor outcome after a delay does not automatically prove that the delay caused it. Clinical review is necessary to assess the relationship between the administrative process and the patient's outcome.

But organizations cannot learn systematically from events they never connect.

The goal is not simply to shorten every clock. It is to understand which clock is creating avoidable delay—and whether that delay matters to the care being delivered.


Seven changes that could make the process more intelligent

1. Make urgency visible at the beginning

A routine authorization request and one involving a rapidly deteriorating patient may require different escalation pathways.

Use clinically appropriate urgency criteria, clear ownership, and a reliable method for communicating material changes.

A request should not remain frozen simply because its original submission is complete.

2. Make denial reasons useful

If documentation is missing, identify what is missing when possible.

If the dispute concerns medical necessity, explain the relevant criterion.

If a request went to the wrong organization, identify the routing problem.

“Denied” is a status. It is not a complete action plan.

3. Give every pending case an owner

A pending request should have a responsible person, a defined next step, and a follow-up date.

“Pending” is not a plan. It is a condition.

The difference is the same as the difference between saying “the car is broken” and saying “the mechanic has the part and will install it tomorrow.”

One describes the problem. The other describes the next action.

4. Connect approval to delivery

Authorization is not the final objective. It is one step toward a service being delivered.

Track what happens after approval and identify additional barriers that prevent the intended action.

Otherwise, an organization can celebrate a decision without knowing whether it accomplished anything.

5. Learn from reversals

When a denial is overturned, ask why.

Was relevant evidence overlooked? Was the request incomplete? Did new information change the clinical picture? Was the policy interpreted differently on appeal?

The objective is not automatic blame. It is pattern recognition.

6. Separate preventable administrative failures from genuine disagreements

Not every denial is avoidable. Not every appeal should succeed.

A mature process distinguishes incomplete documentation, routing failures, coverage disputes, and clinical disagreements rather than reporting them all as a single number.

Different problems require different interventions.

7. Measure time in the context of clinical reality

A two-day delay does not mean the same thing in every situation.

Organizations should assess whether the delay affected the feasibility or timing of the intended care, while avoiding unsupported assumptions about causation.

The objective is a more meaningful measure of performance—not simply a faster stopwatch.


AI can write the appeal. Can it help prevent the problem?

Healthcare AI is often marketed as a way to automate what happens after a denial.

It can help draft appeals, summarize records, classify denial reasons, and organize supporting documentation.

Those functions may reduce administrative workload.

But there is a larger opportunity.

What if technology could help identify missing information before submission? What if it could flag a mismatch between a request and known requirements? What if it could identify a stalled case, surface the next action, or alert an authorized human reviewer when a defined escalation threshold is reached?

That is a different question from whether AI can write a better appeal letter.

The most valuable administrative AI may be the kind that makes the appeal unnecessary—not by suppressing legitimate disputes, but by preventing avoidable process failures.

That distinction matters.

AI must not fabricate clinical facts, manufacture documentation, guarantee authorization, or replace clinical judgment. It needs appropriate validation, privacy safeguards, auditability, and human oversight.

And even a well-designed system cannot eliminate every delay or guarantee a better clinical outcome.

The goal is more modest—and more useful: identify preventable problems earlier, make the relevant information easier to find, and help the right person act at the right time.


The OnnX thesis: Healthcare should fix the information before the rework

This is the operational problem that motivates OnnX, an AI-powered medical billing SaaS initiative focused on small and medium-sized clinics.

The central thesis is that some revenue-cycle failures begin before a claim is submitted or a denial appears.

Missing information, inconsistent records, disconnected workflows, and late identification of requirements can create avoidable rework. The opportunity is to identify those problems earlier and prompt appropriate human intervention.

OnnX is being developed around that upstream-prevention approach. It was not involved in Dr. Farooq's patient's care, and there is no evidence that OnnX—or any particular technology—would have changed the outcome described in the account.

The story illustrates a broader design question for healthcare technology:

Are we building tools that help organizations repair problems faster, or tools that also help them identify preventable problems before they spread through the workflow?

Healthcare needs both.

A genuine coverage dispute may require an appeal. A missing document may require a better intake process. A routing error may require workflow redesign. A changing clinical situation may require timely escalation.

The challenge is to identify the actual problem instead of treating every failure as a generic billing issue.

For small and medium-sized practices, the stakes are immediate. Staff time is limited, and administrative rework competes with patient coordination and essential operations.

Nobody opened a medical practice because they dreamed of spending their afternoon searching three portals for a document uploaded yesterday.

The joke is familiar. The wasted time is real.

OnnX's goal is to help clinics identify preventable billing problems earlier—not merely process the aftermath faster.

That is a product thesis to validate, not a promise to eliminate denials or solve every healthcare administrative failure.


The uncomfortable truth: Good people can operate a bad process

It is tempting to turn a story like this into a simple morality play: the physician is the hero, the insurer is the villain, and the solution is to eliminate every administrative restriction.

But healthcare is more complicated.

Coverage decisions require rules. Clinical information can be incomplete. Reviewers must interpret evidence. Providers must document medical necessity. Resources are finite.

Those realities do not excuse avoidable delays or inappropriate denials. They explain why reform must address both decision quality and process design.

A system can contain competent people performing individually reasonable tasks and still produce an unacceptable overall result.

Responsibility becomes fragmented. Information arrives too late. Metrics reward narrow process completion. Nobody examines the full journey from clinical need to actual care.

The failure may not sit with one individual.

It may sit between individuals, systems, and responsibilities.

That is where better workflows, better measurement, and carefully designed technology may have the greatest opportunity to help.


The question healthcare cannot afford to ignore

Dr. Sameen Farooq's account does not establish that a different authorization process would have changed his patient's outcome. We should not claim that it would.

It does raise a serious question about the relationship between administrative decisions and the changing circumstances in which care is delivered.

A denial was reversed. The patient still died in the hospital, and the planned transfer was considered unsafe.

That distinction matters.

Healthcare should measure the quality of decisions. It should also examine whether the processes behind those decisions are timely enough to support meaningful action.

Because approval is not the finish line.

Approval is supposed to enable something.

If the intended action is no longer safely possible by the time approval arrives, a green dashboard is a very poor substitute for success.

And if we can identify avoidable failures upstream, why wait for another denial to tell us where to look?


Join the discussion

Should healthcare organizations measure whether authorization delays made intended care more difficult or no longer safely feasible—not just whether requests were eventually approved?

And for healthcare AI builders: Are we creating systems that prevent avoidable administrative failures, or are we teaching machines to clean up after them?

I welcome thoughtful perspectives from physicians, practice managers, medical billers, payer leaders, and healthcare technology builders.

 

About the author

Dr. Daniel Cham is a physician-entrepreneur and founder of OnnX, an AI-powered medical billing SaaS initiative focused on helping small and medium-sized clinics identify billing problems earlier and reduce avoidable administrative rework.

Dr. Daniel Cham on LinkedIn


Editorial note

This article discusses a physician's published account and broader administrative-process questions. It does not independently establish the cause of the patient's death, assign legal liability, or claim that any particular technology would have changed the outcome.


References

Here is a clean reference list you can append to the article. The first two sources document the physician stories; the remaining sources support the broader discussion of prior authorization, administrative delays, and potential reforms.

1. Farooq S. “An insurance denial kept my patient from end-of-life care.” KevinMD. October 16, 2026.

2. Saifi C. “Prior authorization delays run on 3 clocks, not just 1.” KevinMD. October 13, 2026.

3. U.S. Department of Health and Human Services, Office of Inspector General. “Medicare Advantage Organizations Overturned Nearly All Appealed Prior Authorization Denials for Skilled Nursing Facility Admission, Raising Concerns About Initial Denials.” 2026.

The report found that 95% of appealed denials for skilled-nursing-facility admission in the reviewed Medicare Advantage cases were overturned. This finding applies to that specific service and review, not all prior authorization denials.

4. American Medical Association. “AMA survey: Prior authorization reform pledge falls short with physicians.” May 13, 2026.

The survey reports physicians' experiences with delays, patient harm, administrative workload, and insurer reform commitments.

5. Centers for Medicare & Medicaid Services. “Improving Prior Authorization Processes.”

This explains applicable decision timeframes and reporting requirements under the CMS prior authorization rule.


#Healthcare #MedicalBilling #PriorAuthorization #RevenueCycleManagement #HealthcareAI #PatientSafety #HealthTech #MedicalNecessity #HealthcareOperations #OnnX

 

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The Insurance Company Said Yes. The Patient Couldn't Go. Who Calls That a Success?

Dr. Sameen Farooq's account reveals healthcare's dangerous blind spot: we measure whether an authorization is approved, but do we me...