Tuesday, October 27, 2026

Your Billing Denial Has a Plot Twist: The Problem May Have Started Before the Claim Existed

You can’t fix a leak by mopping the floor. Medical billing’s most expensive mistakes may begin long before a claim is submitted—when critical information is missed, misplaced, or lost between systems.



“Prior authorization won’t be fixed by technology alone. It requires the entire healthcare system to work together to solve real-world challenges.” — Dr. Mehmet Oz, CMS Administrator, May 13, 2026


The claim went out. The denial came back. Everybody blamed billing.

Picture a familiar scene.

A physician sees a patient. The visit goes well. The documentation is completed. The billing team submits the claim.

Then comes the plot twist.

The claim is denied because authorization was missing, coverage information was incorrect, documentation didn’t support the service, or a required detail never made it into the workflow.

Now someone must investigate, call the payer, open a portal, search the chart, ask the clinical team for clarification, correct the information, resubmit the claim, and wait again.

Congratulations. Your practice has just purchased another round of administrative work for a problem it may have been able to prevent.

And the most frustrating part?

The denial may not have started in billing at all.

The error could have entered the process days earlier—during scheduling, registration, eligibility verification, referral intake, authorization, documentation, or a handoff between departments.

By the time the claim reaches the billing team, the original mistake may be hiding behind several layers of software and human workarounds.

Billing gets the blame because billing sees the failure.

But seeing where a problem becomes visible is not the same as identifying where it began.


The contrarian take: Your billing team may not be the problem

Healthcare has become remarkably good at building systems to clean up after other systems.

One team collects patient information. Another verifies coverage. Someone else checks authorization. A clinician documents the encounter. A coder interprets the record. A biller translates the encounter into a claim. A clearinghouse checks the submission. A payer applies its rules.

Each participant may be doing their job correctly.

Yet the overall process can still fail.

Why?

Because a workflow is only as reliable as the information that survives every handoff.

A patient’s insurance changes. A referral arrives late. An authorization is associated with the wrong service. A clinical note lacks a necessary detail. A scheduling change never reaches the person responsible for verification.

The system keeps moving, but the information underneath it has changed.

Then the practice spends time reconciling the difference.

This is the uncomfortable question healthcare operations should be asking:

How much of the work we call “billing complexity” is actually the cost of information that was incomplete, inconsistent, outdated, or disconnected upstream?

Not every denial is preventable. Payer policies, medical-necessity determinations, contract disputes, and legitimate coverage limitations are real. But treating every denial as an isolated billing event hides an important opportunity: identify the failures that repeatedly create avoidable rework.

A faster denial-management process may improve recovery.

Preventing the underlying error may eliminate the need for recovery in the first place.


The numbers make this more than an administrative annoyance

The Centers for Medicare & Medicaid Services (CMS) estimates that requesting prior authorizations costs providers approximately $20–$50 per hour and takes an average of 13 hours per week. CMS translates that into roughly $34,000 and 700 hours of administrative time annually per provider.

 

Those estimates concern prior authorization, not all medical billing denials. They should not be interpreted as the cost of every denial or as a guaranteed savings opportunity for every practice. But they illustrate the scale of the administrative burden surrounding information collection, submission, follow-up, and coordination.

Now consider what happens when authorization work is disconnected from scheduling, the clinical record, or insurance verification.

The practice may not simply spend time obtaining an approval. It may also spend time discovering that an approval was needed, locating missing documentation, correcting an order, rescheduling a patient, and explaining the delay.

One information gap can generate several downstream tasks.

The real cost is not always the individual error. It is the chain reaction the error creates.

A current signal from the industry: Digital connections are not enough

In an interview published by Healthcare Dive on October 26, 2026, Ryan Bohochik, Epic’s vice president of value-based care, described the outdated ways healthcare organizations still exchange information:

“There’s just all these ways that people have to exchange information that feel outdated.”

 

That observation matters because digitizing an old process does not automatically make the process intelligent.

A fax can become a scanned PDF. A phone call can become a portal message. A spreadsheet can become a dashboard. A manual checklist can become an electronic form.

But if the underlying information is still incomplete, duplicated, or disconnected, the same problem can travel through a more modern interface.

Technology can accelerate the exchange of information. It cannot reliably compensate for information that was never captured, was captured incorrectly, or cannot be matched to the right patient, service, payer, and workflow.

The next step is not simply to make healthcare paperwork digital.

It is to make the information dependable enough that fewer people have to chase it.

The 2027 shift: Why practices should pay attention now

CMS has established requirements for certain impacted health plans to implement standardized electronic prior authorization APIs beginning January 1, 2027. These interfaces are intended to support electronic exchanges involving coverage requirements, documentation, and authorization requests.

 

This is meaningful progress. Standardized interfaces can reduce portal switching, manual submission, and unnecessary back-and-forth when the participating systems are connected and the workflows are implemented effectively.

But there is a catch.

An API can transmit the information it receives. It cannot magically guarantee that the information is correct, complete, current, or clinically appropriate.

A connected system can still send bad data efficiently.

A well-designed digital workflow therefore needs more than connectivity. It needs reliable information capture, clear ownership, validation, context preservation, and a way to identify missing requirements before they become expensive problems.

For independent practices, the practical question is not just, “Will our EHR support the new technology?”

It is also:

“Will our workflow be ready to use it correctly?”


Six places where a billing problem can begin before billing

1. Patient registration

A transposed digit, incorrect demographic detail, or mismatched insurance record can follow the patient through multiple systems.

What to do: Establish a consistent registration checklist. Validate key fields at intake and define when information must be rechecked rather than assuming that yesterday’s record is still accurate.

2. Insurance eligibility

An insurance card is evidence of coverage information—not a guarantee that a particular service is covered on a particular date under the applicable plan rules.

What to do: Verify eligibility at the appropriate point in the workflow. Record the verification date, payer response, relevant coverage details, and any unresolved discrepancies.

3. Referral and prior authorization

A service may require a referral, authorization, or specific supporting documentation. Requirements can vary by payer, plan, service, and clinical circumstances.

What to do: Define who checks requirements, who submits the request, who tracks the decision, and who confirms that the approval applies to the intended patient, service, provider, and date range.

4. Clinical documentation

A clinician may have provided appropriate care, yet the record may not contain all the information needed to support coding, medical necessity, or payer-specific requirements.

What to do: Use clinically appropriate documentation guidance and targeted prompts. Do not turn every note into a giant checklist or encourage documentation that is not supported by the actual encounter.

5. Handoffs between teams

The front desk knows one thing. The authorization team knows another. The clinician updates the plan. The billing team receives an incomplete snapshot.

What to do: Identify the information that must follow the patient and encounter from one stage to the next. Assign clear ownership for updates and exceptions.

6. Claim submission and feedback

Some issues can only be identified after a claim is submitted or a payer responds. The mistake is not necessarily that the practice failed to prevent every error. It is failing to learn from recurring errors.

What to do: Categorize denials by root cause, source workflow, payer, service type, and responsible process—not merely by the team that handled the final claim.

The goal is to distinguish a one-time exception from a repeatable failure.


A practical playbook: Stop managing denials as disconnected events

You do not need to replace every system in your practice to begin improving the process. Start by examining how information moves through the systems you already have.

Step 1: Establish your baseline

Review a meaningful sample of recent denials, rejections, authorization delays, and claims requiring rework.

For each case, ask:

  • What was the immediate reason for the failure?
  • When did the underlying information first become incorrect or incomplete?
  • Which workflow owned that information at the time?
  • Could the problem reasonably have been detected earlier?
  • Was the information available but ignored, unavailable, outdated, or never collected?

Avoid assuming that every denial has a single root cause. Some cases involve multiple contributing factors.

Step 2: Separate the symptom from the cause

A denial code tells you something about the payer’s response. It does not always explain the full operational history that led to the response.

For example, an authorization-related denial may involve a missed requirement, a delayed request, a mismatch in the authorization record, a change in the scheduled service, or a payer-processing issue.

Build a root-cause category for each recurring failure. Keep payer adjudication reasons separate from your internal operational findings.

Step 3: Map the information journey

Follow the process from appointment scheduling to claim submission.

Document where patient, insurance, referral, authorization, clinical, and service information is created, checked, updated, and transferred.

Look for duplicate entry, manual rekeying, disconnected portals, unclear ownership, and information that becomes stale without anyone being notified.

A simple workflow map often reveals more than another meeting about “improving efficiency.”

Step 4: Create checks at the point of risk

A useful control happens before the error becomes expensive.

Examples include a missing-information alert before authorization submission, a verification checkpoint when insurance changes, or a review of whether the authorization matches the planned service.

Use proportionate checks. If every routine task triggers an alert, staff will learn to ignore alerts—including the important ones.

Step 5: Assign an owner to every exception

Automation should not create a new mystery about who is responsible.

Define who reviews a mismatch, who contacts the payer, who obtains missing documentation, who updates the record, and who confirms resolution.

Escalation rules should make exceptions visible rather than allowing them to disappear into an inbox.

Step 6: Close the learning loop

Review recurring failures regularly. When a root cause is confirmed, fix the workflow, update the relevant guidance, train the people involved, and monitor whether the failure rate changes.

A denial resolved today is useful.

A recurring denial prevented next month is better.


Measure the process—not just the money recovered

A practice can improve its denial-recovery numbers while continuing to generate unnecessary administrative work. Recovery and prevention are different objectives, so measure both.

Consider tracking:

  • Initial denial rate: The share of submitted claims denied initially, with a clearly defined denominator and reporting period.
  • Clean-claim rate: The share of claims accepted without preventable correction or rework, using a consistent definition.
  • Authorization-related failure rate: The frequency of failures associated with missing, mismatched, expired, or otherwise problematic authorizations.
  • Rework hours: Staff time spent correcting information, researching failures, and resubmitting claims.
  • Time to resolution: The elapsed time from identifying a problem to a documented resolution.
  • Repeat-cause frequency: How often the same root cause returns after a corrective action.
  • Avoidable appointment disruption: Cancellations or rescheduling attributable to preventable administrative issues.

Break results down by payer, service, workflow, and root cause where the data supports it. Establish a baseline before declaring improvement.

Do not claim that an intervention saved money simply because denial rates declined during the same period. Changes in payer mix, service mix, coding practices, staffing, and other factors can affect results.

If you only measure how quickly your team cleans up mistakes, you may never discover why the same mistakes keep arriving.


Five traps that make the problem worse

Trap 1: Buying another tool before understanding the workflow.
Software may help, but automating a poorly understood process can preserve the same failure at greater speed.

Trap 2: Blaming the last person who touched the claim.
The person who discovers the problem may have had no control over where it originated.

Trap 3: Treating every denial as preventable.
Some denials are legitimate disputes or reflect payer decisions outside the practice’s control. Prevention requires accurate classification, not wishful thinking.

Trap 4: Adding endless alerts.
Too many alerts create fatigue and encourage workarounds. Prioritize checks based on risk and clinical or financial significance.

Trap 5: Using AI without accountability.
An AI system can help extract information, flag inconsistencies, summarize payer requirements, or route exceptions. It can also misread a document, rely on stale information, or generate a confident but incorrect recommendation. Human oversight, validation, auditability, privacy protections, and clear escalation paths remain essential.

The objective is not to make staff follow more steps forever. It is to remove avoidable steps while protecting the quality and integrity of the work.


Myth buster: “If we have an EHR, our information problem is solved.”

Not necessarily.

An electronic health record can store large amounts of information and still leave gaps between clinical documentation, scheduling, insurance verification, authorization, and billing.

Data can exist in the system without being structured correctly for a particular workflow. It can be available but outdated. It can be accurate in one place and inconsistent in another.

The question is not simply whether information is electronic.

The question is whether the right information reaches the right person or system, at the right time, in a usable form—with enough context to support the next decision.

That is a workflow and information-quality challenge, not just a software-storage challenge.


Where AI actually belongs

AI can be useful in identifying missing fields, comparing records, extracting information from documents, flagging inconsistencies, summarizing authorization requirements, and prioritizing exceptions for human review.

But AI should not be treated as a magic denial eraser.

If the source data is incomplete, the system needs to recognize uncertainty rather than quietly manufacture an answer. If payer requirements change, the workflow needs a way to use current, authoritative information. If an AI-generated suggestion affects a clinical or financial decision, the practice needs appropriate review and accountability.

The best use of AI is not necessarily to replace a person at the end of the process.

It may be to give that person a cleaner, more complete, and more reliable starting point.

The goal should be less administrative detective work—not a faster detective.


The bigger idea: Build a system that learns upstream

Imagine a practice that does more than record a denial and send it to someone for follow-up.

It identifies the failure pattern, traces the problem to the earliest reliable evidence, assigns responsibility for the correction, and changes the workflow so the same error is less likely to recur.

That requires a continuous information process:

Capture → Structure → Preserve → Propagate → Act → Learn

  • Capture the relevant information at the point it becomes available.
  • Structure it so that people and systems can interpret it consistently.
  • Preserve the context that gives the information meaning.
  • Propagate updates to the workflows that depend on them.
  • Act when a required element is missing, inconsistent, or outdated.
  • Learn from the outcome and improve the process.

This is the difference between processing a claim and improving the conditions that make a clean claim possible.

It is also a more useful way to think about healthcare AI: not merely as a tool that handles paperwork faster, but as an intelligence layer that helps practices detect and resolve information problems earlier.

That is the direction we are exploring with ONNX 2.0—upstream healthcare revenue-cycle intelligence designed around the realities of physician-owned practices and the people who keep them running.

The point is not that every billing problem can be eliminated. It cannot.

The point is that practices should not have to accept preventable information failures as the normal price of doing business.


Frequently asked questions

1. Are most medical billing denials caused by front-end mistakes?

Not necessarily. Denials can arise from eligibility, authorization, documentation, coding, medical necessity, payer policy, contract terms, processing errors, and other causes. Practices should analyze their own denial data before deciding which causes deserve priority.

2. Should a practice focus on denial prevention or denial management?

Both. Denial management is necessary for failures that occur, including legitimate disputes. Prevention targets recurring, avoidable causes before they create rework. A mature process measures each separately.

3. Can AI prevent medical billing denials?

AI may help detect missing information, inconsistencies, and workflow risks, but it cannot guarantee that claims will be paid. Outcomes depend on data quality, payer rules, implementation, clinical context, and appropriate human review.

4. Will electronic prior authorization solve the problem?

It can reduce certain manual steps and improve information exchange. It will not automatically correct inaccurate source data, resolve every payer-policy dispute, or ensure that disconnected workflows operate as one process.

5. Where should an independent practice begin?

Start with a sample of recent denials and rework cases. Identify recurring causes, trace them upstream, map the relevant handoffs, and implement one measurable improvement. Expand after confirming that the change works.


The question healthcare should be asking

We have invested years in getting claims submitted, tracking denials, automating follow-up, and speeding up recovery.

Those efforts matter.

But what if the next major improvement in medical billing does not come from getting better at fixing claims after they fail?

What if it comes from making fewer avoidable failures reach the claim in the first place?

If your practice could eliminate one recurring administrative failure before it reached billing, which would you choose—and where would you look for its true source?

Share your experience in the comments. If this perspective challenges how you think about revenue-cycle management, repost it so more practice leaders can join the conversation.


About the author

Dr. Daniel Cham is a physician and medical consultant with expertise in medical technology consulting, healthcare management, and medical billing. He focuses on practical insights for professionals navigating complex challenges at the intersection of healthcare, technology, and medical practice.

He is the founder of ONNX 2.0, an initiative focused on upstream healthcare revenue-cycle intelligence and reducing avoidable administrative and billing problems.

Connect with Dr. Cham on LinkedIn.

Free resource: A free resource is available in the Featured section of my LinkedIn profile—no signup required.

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Disclaimer

This article is for general educational and informational purposes only. It does not constitute medical, legal, coding, reimbursement, compliance, or financial advice. Requirements vary by payer, plan, service, jurisdiction, and individual circumstances. Practices should consult qualified professionals and authoritative current guidance before changing clinical, billing, authorization, or compliance workflows.


References

1. The Hidden Cost of Medical Billing: Why Clinics Are Losing Revenue in Silence — Explores how fragmented workflows and administrative inefficiencies contribute to revenue leakage in medical practices.

2. Healthcare Saved a Stranger’s Life in Minutes. Why Does It Take Months to Fix a Broken Claim? — Examines the contrast between rapid clinical action and slow administrative processes, reinforcing the case for preventing recurring billing problems.

3. Unpacking the Medical Billing Process: From Visit to Payment — Explains the medical billing lifecycle and provides context for how upstream information gaps can affect downstream reimbursement.

4. CMS: Electronic Prior Authorization — Provides official information on prior authorization burden, estimated provider time and costs, and electronic authorization requirements.

5. Healthcare Dive: Prior Authorization Takeaways from Epic Ahead of the Looming API Deadline — Discusses healthcare information-exchange challenges and industry efforts to improve prior authorization through digital connectivity and automation.

6. CMS: Moving Prior Authorization into the 21st Century — Outlines CMS’s efforts to modernize prior authorization and reduce administrative friction in healthcare.

 

#MedicalBilling #RevenueCycleManagement #HealthcareAI #PhysicianEntrepreneurship #MedicalPracticeManagement #PriorAuthorization #HealthcareOperations #ONNX2

 

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